Archive for the 'DSLR' Category

New Sony Alpha hardware at the 2010 PMA Show

Monday, February 22nd, 2010

Sony displayed some very exciting concepts at the 2010 PMA show.

Sony displayed some very exciting concepts at the 2010 PMA show.

Sony teased Alpha photographers with several interesting “concepts” at the latest PMA show. As these are concepts, there is no definite word on when or if these cameras will appear. Still, the concepts Sony has shown at previous PMA shows have come to fruition, and Sony has already hinted about the new lenses they showed off at Anaheim.

Sony’s new concepts include:

  • Concept model of an ultra-compact interchangeable lens digital camera system that packs the quality of a DSLR camera in an extraordinarily small body, along with interchangeable lenses
  • Mid-range concept camera for advanced users (a successor to the α700) as well as concept mainstream models
  • Prototype of a Super Telephoto Lens (500mm F4 G) with class-leading optical performance
  • Prototype of a Distagon T 24mm F2 ZA SSM, new Carl Zeiss wide angle lens for superior shots of landscapes and sweeping vistas

The new “mirrorless” concept is NOT a 4/3 type camera, but appears to be Sony’s own design. It will offer interchangeable lenses on a tiny body similar to a larger point and shoot. It will carry the Alpha name, but I can’t be sure it uses A-Mount lenses. I hope Sony will not attempt to produce two separate lens lines.

New mirrorless interchangeable lens Alpha cameras are coming; will they use A-Mount lenses?

New mirrorless interchangeable lens Alpha cameras are coming; will they use A-Mount lenses?

The other two dSLRs are look more conventional. Neither model has a model name engraved on it, and it is difficult to see where Sony could actually add a model name, as there doesn’t appear to be any room between the grip and the prism.

The A700 successor appears smaller and more rounded than the original A700. I don’t see a PC sync port, but there is a top mounted LCD panel. No word if the new model will have video, but it does appear to have a pop-up flash.

Also on display, the successor to the A700 and a new very compact ALpha model.

Also on display, the successor to the A700 and a new very compact ALpha model.

The other dSLR is much smaller. Based on the comparison between it and the A700 replacement, it is possibly the smallest dSLR on the market. Sony hasn’t provided an indication of the sensor size or megapixels, but I think it might create a lot of interest for those who want a compact dSLR that still has an optical mirror.

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The Sony Alpha A450: Where does it fit in Sony’s line up?

Tuesday, January 5th, 2010

New Sony A450 will join the Alpha fleet in February.

New Sony A450 will join the Alpha fleet in February.

Remember the time when some people said Sony wasn’t serious about the dSLR market because it took the company 18 months to release another camera after the initial A100 came on scene? Now we know what the Sony Engineers were doing during those 18 months; they were busy creating cameras to fit every conceivable dSLR niche. Not content with the six (or was it seven?) new Alpha models introduced in 2009, Sony is starting off 2010 with another entry in the crowded low-end of the market.

Introducing the new A450

The new entry, dubbed the A450, takes the highly regarded A550, ditches the Quick Live View and the tilt-out LCD but maintains the fast 7fps burst mode. In addition, Sony claims the NPH500 battery should give users over a 1000 pictures on a single charge.

The is also an auto HDR mode, and naturally the camera includes the popular Stay Shot image stabilization feature. Another new feature is the Manual Focus Check Live View, which can preview the image at 7x or 14x image previews.

A significant new dSLR

Some people have already started dismissing the new entry, since it lacks some of the more compelling features of the A550 and does not offer video. If Sony prices this A450 right, however, I think it will be a very significant entry in Sony’s dSLR arsenal.

Control layout of the A450 is similar to the A500 and A550.

Control layout of the A450 is similar to the A500 and A550.

Fist, as I already said, Sony’s selection of lower end dSLRs is getting quite crowded. I think Sony might start weeding out some of the A230, A330 and A30 models once the A450 is on the scene. The A450 can’t replace all of those models by itself, obviously. But since it is less full featured than the A550, Sony will have price the A450 much lower to make it attractive.

The 12mp A500 lists for $749, while the 14mp A550 is priced at $949. So where will the A450 come in?

There isn’t much room between the A380 and the A500 for the A450 to play in. If the A450 drops below the price of the A380, then buyers will have an interesting decision to make. Grab the A380 with the tilt-out Live View or go for the A450 with its 7fps shooting speed and nearly twice the battery life.

If Sony prices the A450  higher than the A500, the new camera might be hurt by the A500. Price the A450 under the A500 and you might just kill sales of the A500.

Sony hasn’t officially announced the A450 at this point, but the Sony press release is all over the internet. It is expected that the official announcement will come at the CES show this week. While the release doesn’t indicate a price, it does say the camera will be available in February, 2010.

You’ll find the Sony Global Alpha A450 presentation here. Sony has also made available a detailed A450 Spec Sheet in PDF format.

I’ll have more on the A450 as details emerge.

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A foggy Christmas at the Billy Graham Library

Wednesday, December 23rd, 2009

The Silio at the Billy Graham Library decorated for Christmas

The Silio at the Billy Graham Library decorated for Christmas

Dec. 23, 2009 My family spent a recent evening at the Billy Graham Library to enjoy the wonderful Christmas decorations. My Sony Alpha was welcome, no restrictions on photography, except that flash cannot be used in the exhibit halls.

No problem, I simply cranked the ISO up to 800 and shot without a flash. As I have said in the past, I am usually conservative about ISO, but I enjoyed the freedom that comes with shooting at a high ISO.

The Library featured decorations inside and out, and as an unexpected bonus, there was a heavy layer of fog in the area. I hate driving in fog, but it adds drama and mystery to photos. The mist defused the lights, producing interesting streaks and shadows.

You can visit the Christmas photo gallery here. Let me know what you think.

Wishing all my readers a Merry Christmas and a great 2010!

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Halloween is a perfect time to try Available Light Photography

Friday, October 30th, 2009
If I had used a flash, it would have killed the mood of this Jack O' Lantern portrait. You would have seen more of the pumpkin, but the eerie orange light would be lost.

If I had used a flash, it would have killed the mood of this Jack O’ Lantern portrait. You would have seen more of the pumpkin, but the eerie orange light would be lost.

(Part 2 of 2. Read part 1 at: Halloween Photos: Break the Rules to achieve Maximum Interest)

Electronic Flash is a great tool, but it isn’t the answer to every application. Well-lit subjects don’t convey creepy or sinister very well. So you can leave the flash home and welcome the dark shadows and eerie blotches of light you get when you shoot after sundown without artificial light.

As a rule, I like the steadiness of a tripod, but this is a case where a tripod will just get in the way. Do you really want to open up a tripod around a group of excited kids (or young-hearted adults) wandering around wearing masks? The mask reduces vision, making it likely someone will trip over your tripod legs. I don’t think it is worth the hassle or the risk.

If you absolutely have to have some sort of support, you could consider a monopod. I prefer to just use the Steady Shot feature in the Sony Alpha. As long as you use a fairly short focal length, you can get sharp images with Steady Shot at shutter speeds of less than 1/8 second. If your subject moves you’ll see blur, but camera shake won’t be a concern. Once again, you can use the blurring caused by subject movement as a special effect. It’s not a drawback…it is art!

You can also try deliberately moving the camera during long exposures to exaggerate light streaks. If your subjects are carrying flash lights or light sticks, there is the ever popular technique of light writing. Take a long exposure and swing the lights to create light trails by drawing in the dark.

Whose afraid of noise?

I’m usually conservative about ISO and I normally avoid the higher ISO ranges. High ISO generates noise, so I use whatever techniques I can to keep a moderate ISO setting. I think this is one time when I might abandon that caution and crank the ISO up to the max. While I don’t watch many horror films, I’ve seen the previews of recent films of this genre. Ever since the Blair Witch Project, Hollywood films have appeared with obvious film grain, bad lighting, jerky camera work and severe vignetting. Why not join this trend (just for one night) and capitalize on high ISO and maximum noise?

I’m not recommending that you shoot all your Halloween images at ISO 3200, but as a creative effect, exaggerated noise might set some of your images apart.

Follow Hitchcock style…less is more

Since we are breaking rules, throw out the idea of seeing everything in your images. Alfred Hitchcock was a master of this. He would only show you part of something. The scary parts would be hidden in the shadows. You couldn’t see anything, but there was…something. You didn’t know exactly what was there, but the hair on your neck started tingling anyways.

You can use this same technique with your still photography. Reveal only part of a scary costume, hiding much of the character in shadow. Use shallow depth of field to partly conceal a ghoul in a dim, blurry area of your image. Use a highlight to display a vampire’s fangs, while the rest of the creature is obscured in darkness.

Play around with the white balance

The auto white balance on the Sony Alpha typically works very well. This is another area where you might deliberately turn off the auto function and experiment with setting the wrong WB for the conditions. Shooting under tungsten lights with the camera set to daylight WB will yield a red cast in the image. Florescent lighting will look green. Set the camera to the correct white balance for electronic flash, then shoot under tungsten lighting without the flash. The result will cast the image with a deep, ice blue.

You can use this to add the appropriate color shift to your photos. Follow Hollywood’s lead. In the movies, space monsters usually display a green cast, while monsters often take on a blue shade.

Hitchcock style self portrait. The shadow was shot at ISO 3200, with the camera held at my waist. The light came from an overhead street light. The streaks came from a second image, shot at a 1/2 sec. exposure and overlaid on the shadow picture in Photoshop.

Hitchcock style self portrait. The shadow was shot at ISO 3200, with the camera held at my waist. The light came from an overhead street light. The streaks came from a second image, shot at a 1/2 sec. exposure and overlaid on the shadow picture in Photoshop.

Of course, if you shoot RAW, you can easily manipulate the white balance on your computer. Still it is helpful to see the effect of WB range on the LCD screen when you shoot.

Consider Black and White Halloween photos

Another idea is to jettison color all together. Some of the most famous horror movies of all time were shot in black and white. Even some modern feature films resort to monocolor to enhance the spookiness. High contrast black & white images can look truly stark and foreboding. While you could shoot in the black & white mode, I prefer to shoot in color and convert to B&W on the computer.

Programs like Photoshop and Lightroom allow you to desaturate an image while leaving a hint of color in the image. I leave it up to you to think of ways you could use this technique to customize your Halloween photos.

Halloween is a great time to play with special effects filters

If you own special effects filters, dig them out for Halloween. You can get some interesting images by combining special effects filters with bizarre costumes and decorations.

When I started in photography, one common special effect was to smear Vaseline on an old filter. You can smear the grease to create weird out-of-focus patterns that strangely distort the appearance of your subject. This will give you a one-of-a-kind effect that will set your images apart from those of anyone else.

If you want to try this, be sure to use an inexpensive filter. Never use anything like this on the elements of your expensive lenses.

Vary effects, don’t shoot too many of the same type

With any special effect technique, a little goes a long, long way. The first time a person see a nicely done effect, their response is “cool!” After seeing several similar photos in a row, the impact starts to wane. If the entire gallery is composed of the same effects repeated over and over, the viewer will grow bored and restless.

So mix things up. Try a variety of effects, so your gallery or slide show doesn’t look stale. You can even mix in some more conventional straight portraits. These will contrast nicely with the more extreme images and show off the costumes and decorations without any distraction.

I am not advocating that you use these experiments as an excuse to pass off shoddy work as “art.” When I mess around with this sort of thing, I realize that the bulk of my images will be rubbish. Hopefully, however, at least some of this trial and error photography will result in unforgettable images. Even if I fail to achieve anything successful, I will have learned more about abstract photography and what works and what doesn’t. That will make me all the better when I return to shooting my normal, carefully crafted photos.

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Sony Alpha A750: did Sony Style leak details?

Thursday, October 29th, 2009

October 29, 2009:Sony Alpha rumors are always thick on the ground, but the latest one seems to have some real teeth. The website Lets Go Digital has a very interesting screen shot from a Sony Style web page that clearly shows an entry for the “new” Sony A750.

You can check out the Sony Style Alpha A750 leak here.

Lets Go Digital further speculates the new Alpha 750 will be a 14.6MP, full-frame dSLR, priced between the current A550 and the new A850. If so, this sounds like a sweet semi-professional Sony dSLR: full-frame, low noise and reasonably priced. Bring it!

If you thinking of buying a Sony Alpha, I wouldn’t let this tidbit stop you. It is probably too late to get the A750 into stores before Christmas, which means Sony will probably hold off on the introduction until early 2010. Of course, I’ve been wrong before…

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Halloween Photos: Break the Rules to achieve Maximum Interest

Thursday, October 29th, 2009

The first of two parts

Which image says Halloween to you?

Which image says Halloween to you? The image at top was shot with the popup flash on the Sony A350. It us about as sinister as a Mayberry RFD rerun. The bottom photo was shot without flash. It is filled with dark shadows, the white balance is shifted towards orange and the long exposure caused the people to look blurred. Despite this, the bottom image is the way I think a Halloween photo should look like.

(Part 1 of 2. Read part 2 at: Halloween is a perfect time to try Available Light Photography) Oct. 29, 2009: There are only a few more days until Halloween. This is an wonderful time to explore the creative side of photography. One-of-a-kind costumes, strange decorations, spooky lights and unearthly backgrounds all provide fantasy fodder for the photographer’s lens.

Of course most Halloween activity occurs after dark or inside at some sort of party. Under normal circumstances, this is the perfect opportunity to use electronic flash. However, All Hallows Eve is designed to be spooky and mysterious. The cozy, bright illumination you would prefer for holidays such as Thanksgiving and Christmas is out of place for Halloween. So think twice before reaching for that flash unit on October 31.

If you must use Electronic Flash

After dark, you may require some artificial light to get an usable shot. Normally, I strongly recommend off-camera flash. The results are generally much more pleasing. Since this is Halloween, however, rules are made to be broken. I think the hot shoe flash might just be the hot setup.

One of the reasons most photographers dislike direct flash from the hot shoe is the light washes away the shadows, making your subject look lifeless and…dare I say it…dead. Hmmm, might this be a perfect light to shoot the undead with?

Another reason most pros shun hot shoe mounted flashes is that placing the flash too close to the lens axis increases the chances of seeing red-eye in your subject. Red-eye is generally a bad thing, but it might actually enhance portraits of creatures such as werewolves and vampires.

Dragging the Shutter

If you are shooting with a flash unit, you may wish to experiment with dragging the shutter. This term refers to the practice of setting a long time exposure when shooting with a flash. The flash freezes the subject, but the shutter remains open and light toned objects in the background appear as ghostly streaks. Yeah, ghostly. How appropriate.

If you have some willing models, you might flirt with panning after dark. Set your camera up so you are shooting at slow shutter speed, something like 1/8 to 1/15sec. Since you are shooting after dark, this shouldn’t be too difficult. If you try to shoot a pan at longer than 1/8sec, you may find the image will be to blurred to be recognized. Have your model run while you track them with the camera. When you feel you are moving your dSLR at the same rate as the subject, click the shutter and continue to track them until the shutter closes.

Sometimes flash can create interesting high-contrast images. Here the Spiderman costume is brightly lit, while the rest of the background fades to black.

Sometimes flash can create interesting high-contrast images. Here the Spiderman costume is brightly lit, while the rest of the background fades to black.

You’ll have to guestimate this tracking, since the mirror is up when the shutter is open, so you won’t be able to follow them with the viewfinder. I suggest you try many iterations of this exercise, because it is difficult to get the panning right. Most of these images will probably go directly into the trash can when you see them on your computer, because they will be horribly blurred.

Nevertheless, persistence will usually pay off. At least some of these shots will be outstanding. The idea is to pan the camera at the same speed as the moving subject. If you can do this, your subject will be clear, while the background will be filled with a motion blur.

There is a good chance that your model may be somewhat blurred around the edges, because he or she may be moving at a slightly different speed than you moved the camera. This can actually enhance the image, making the subject look like they are moving at incredible speed. I think you can see how this technique could add interest to your Halloween photos.

Try the Rear Curtain Sync Mode

You can shoot panned photos with or without flash. If you do decide to use flash, I suggest you investigate the “Rear Curtain” sync mode on the Sony Alpha.

In the normal mode, your dSLR will fire the flash as soon as the shutter is fully open. Usually that is what you want. When you drag the shutter, any movement after the flash fires will be recorded as streaks of light. If your subject moves, these streaks will appear on top or in front of the subject, making the subject appear to be moving backwards.

In the rear curtain sync mode, the camera fires the flash just before the shutter closes. As a result, the camera records the streaks first, then fully illuminates the subject. The streaks appear behind a moving subject, making the subject appear to be rushing forward.

Having said all that, I suggest you consider dispensing with the flash all together.

In the next installment, I’ll look into available light Halloween photography.

To be continued tomorrow

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Bar Camp Charlotte; a Rokkor prime lens comes out of retirement

Tuesday, October 27th, 2009

Bar Camp Charlotte returned to Area 15 in Charlotte’s NoDa district last weekend. Last January I wrote about my experiences shooting the first Charlotte Bar Camp with a M42 telephoto lens. This time around, I hauled along a wide selection of lenses, including the 70-210mm Minolta “Beer Can,”  the Minolta 50mm f/1.7 prime lens, 16mm Rokkor and of course, the old Vivitar 135mm M42 telephoto.

Forty years young, the Rokkor 58mm f/1.4 is a delightful lens to shoot under available light. It is manual-focus only and requires a adapter to fit it to the Sony Alpha.

Forty years young, the Rokkor 58mm f/1.4 is a delightful lens to shoot under available light. It is manual-focus only and requires a adapter to fit it to the Sony Alpha.

For a lark, I tossed my old Rokkor 58mm f/1.4 lens into my bag. My idea was to determine if the small increase in aperture opening (f/1.4 vs f/1.7) would offer any real advantage.

Of course, using the old Rokkor on the Sony Alpha requires a MD to MA (A-Mount) adapter, which has the same limitations as the M42 lens adapter. The MD to MA adapter also includes a glass element that is required  for any Rokkor to focus at infinity on an A-Mount camera.

Rokkor lenses require an adapter to mount on the Sony Alpha

This is the first time I had actually mounted the 58mm f/1.4 lens on an Alpha A-mount dSLR. Typically I use my MD to MA adapter to allow me to use my Rokkor 16mm or the Rokkor 500mm f/8 mirror lens. Since I have the excellent auto-focus Minolta 50mm f/1.7, I have never felt the need to play with the f/1.4 on the Alpha.

Still, when shooting under available light conditions, even a partial increase in f/stop openng can make a huge difference. Shooting at f/1.4 also reduces the depth of field, allowing the subject to pop out of the background.

The f/1.4 stayed in the camera bag for the morning, as I used the other lenses to record the AM Bar Camp sessions.  I used a flash to capture most of these images. In the afternoon, I finally dug out the Rokkor adapter and clicked the f/1.4 in place for a little available light shooting.

Lens is older than the subject matter…

My copy of the f/1.4 lens is used, so I don’t  know it’s early history. I know it is an early model, because the focusing ring is a star shaped metal grip. The later models of this lens use a rubber grip surface, rather than metal. The kit lens on my first Minolta, purchased in 1973, had the rubber grip, which tells me the f/1.4 version I own is older than that. I’m guessing the lens dates from the late 1960s.

Minolta Rokkor 58mm f/1.4 lens mounted on the Sony Alpha A350. You can see the adapter inserted between the silver aperture ring and the orange marking on the Alpha lens mount.

Minolta Rokkor 58mm f/1.4 lens mounted on the Sony Alpha A350. You can see the adapter inserted between the silver aperture ring and the orange marking on the Alpha lens mount.

Bar Camps attract all ages, and I was by no means the oldest person in attendance. That said,  most of the attendees looked to be in their twenties and early thirties. That means that when the Minolta assembly technicians screwed together my old Rokkor,  most of the people I photographed were yet to be born.

So how well did the old warrior work on the Alpha? I loved it! Originally I thought I would snag a few images with the Rokkor, then shift back to one of my other lenses. Instead, I left the 1.4 glass on the camera for the entire afternoon. It felt comfortable and well balanced. This is a manual focus lens — there are no auto-focus Rokkor  lenses — but the focusing grip is smooth and precise.

You can check out my Bar Camp Charlotte 2 gallery here. You can compare images from the 50mm f1.7  A-mount lens to the Rokkor 58mm f/1.4.

Which lens is better: Maxxum 50mm f/1.7 or Rokkor 58mm f/1.4?

I can’t really say the 58mm f1.4 lens is really superior to my 50mm f1.7, either in sharpness or light transmission. On other hand, it was a joy to shoot with, and looking through the viewfinder really made me appreciate that big f/1.4 aperture.

One thing that surprised me was that the bokkeh (the appearance of out-of-focus elements in an  image) on the Rokkor was slightly harsher than I am used to with the Maxxum 50mm f/1.7. There isn’t a huge  difference, but it is noticeable. It may be the lens, on the other hand it could be the adapter. I intend  to investigate and will publish some tests  in the near future.

Of course, I have no attention of giving up my Minolta Maxxum 50 f/1.7. It has a number of advantages…auto-focus and fully automatic exposure to name two. So I will continue to use the f/1.7 lens in the future.

The Rokkor 58mm f/1.4 has no auto-focus capabilities and until I get around  to buying a chipped adapter, it can only be used in the manual exposure mode on Alpha dSLR’s like the A350.

Despite the obvious drawbacks, I have a feeling that the old Rokkor f/1.4 hasn’t seen the last of the Sony Alpha. When the lighting conditions are right, that big aperture opening trumps the A-mount len’s better features.

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Sony Alpha: three DIY remote shutter release designs

Thursday, September 17th, 2009

Sept. 16, 2009: A remote shutter release should be considered a necessary photographic accessory, particularly if of you are working with a tripod. A remote release allows you to trigger the shutter without jarring the camera, vastly increasing your chances of capturing crisp, sharp images.

In the old days, we used simple mechanical cable releases, but digital SLRs use electronic triggers. Electronic releases work great, but they cost a whole more than the old cable push buttons.

I have a excellent Minolta RC-1000S electronic shutter release that works just fine on the Sony Alpha. The nice thing about this release is that the cable is nearly sixteen feet long, so you don’t have to be standing near the camera to fire the shutter.

The bad thing about the Minolta release is that the cable is sixteen feet long. This leaves a puddle of cord coiled on the floor when you are working with the optical viewfinder. The cord wraps around tripod legs and light stands, as well as your feet. If you don’t trip and fall, there is a real possibility of knocking the tripod and camera over. For this reason, I want a second, shorter release for when I am working up close with the camera.

I considered buying a short release, but the idea of custom making my own remote cable release has caught my attention. I like DIY projects, and I could create just the length and style I want.

Sony Alpha shutter release on Instructables.com

I found a nice Instructable showing you how to create a wired remote shutter release for Sony Alpha cameras.

I may try to cobble up a short release using this idea. The only thing that bothers me is the rather skimpy wiring diagram includes a warning to the effect that you “cannot activate the shutter without auto-focus on.”

I’m not sure what that is all about, my Minolta release has no trouble triggering my Sony Alpha in the manual focus mode. It has a two position switch that acts just like the camera itself. You press the switch part way and it arms the camera and triggers AF. (If you have AF turned on.) Then you press the button all the way down to take the image.

I use manual focus quite often when shooting in the studio. It is almost mandatory for macro closeups. It is also a necessity when you are creating special effects like HDR images where you don’t want the camera to refocus between shots. If this release won’t allow you to use manual focus, it won’t be very useful.

Despite that, I may try to hack together one of these, and try to figure out just how to make it work with manual focus. If nothing else, I can toss it into my camera bag, so I’ll always have a release handy, while my 16 foot Minolta release is safety stored away in the studio.


Make a Wired SONY ALPHA DSLR RemoteMore DIY How To Projects

Second Option: Photoblogs DIY Sony Alpha release

I found an second online design for a Sony Alpha wired remote. Check out the Photoblog DIY shutter release cable for Sony’s Alpha dSLRs. It is a similar concept to the Instructable above, but it the author doesn’t say anything about not being able to use manual focus. If I decide to go this route, I may use elements from both designs to create my own custom release.

Sony Alpha release: the wireless option

The ultimate option would be a wireless version. I like the idea of having no cable to get tangled and I can trigger the camera from anywhere without worrying about wires. You will find the details on how to build a Wireless camera remote for Minolta 5D. It is a little more involved, but it’s probably the superior way to go. I expect that the same device should work for any Sony Alpha, since the wired release Minolta sold for the Maxxum 5D will also trigger any Sony Alpha.

Hopefully this will “trigger” your own creative DIY impulses and give you some ideas on how to build the perfect Alpha remote release. If you do try to tackle one of these designs, why not take a photo and send it to me. I’ll start a gallery showing al the different ways Alphatracks readers approach building a hand made shutter release.

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Sony rebates can save $$ on Alpha dSLRs for college students

Sunday, September 13th, 2009
Sony is offering rebates to college students on a variety of Sony Alpha dslrs and accessories. width=

Sept 13, 2009 Note: If you are not a college level photography student or educator, you might want to skip this post. Otherwise, you might feel a tad envious of those who are.

Students and educators at accredited colleges can take advantage of some nice rebates on a variety of Sony Alpha dSLRs, lenses and flash units.

I was aware that college students could save big on software and certain computer components. But until recently, I was unaware that Sony was extending rebates to college students and professors who purchase certain Sony Alpha cameras.

Like most programs of this sort, only those associated with accredited colleges and universities can participate. Fortunately, Sony has an online verification application, so you can quickly check if you qualify.

The program is open to full-time students who are taking at least one college level photography course. Educators who are involved in a photography related curriculum can also take part in the promotion.

You also have to have a US address, and PO boxes are not acceptable.

If you qualify, there are some sweet deals. You can get back $250 on an Alpha A900, while purchasers of any A700 (body only or with various flavors of the kit lenses) will earn a $100 rebate. Since the A700 in body-only trim is now available from Sony for $999, that means you could acquire a new A700 for a mere $899 after the rebate.

If you already have a Sony or Minolta dSLR, you can also get rebates of $100, $75 or $50 on a host of Sony lenses. You’ll have to check out the Sony rebate site for details on which lenses qualify, but I saw several G and Carl Zeiss lenses on the list, as well as most of the lenses in the Sony catalog. Sony is even offering $50 back on teleconverters.

Need a flash? You can earn $75 back on the HLV-F58AM or get a $50 check if you buy the HLV-F42AM flash.

Sony hasn’t forgotten those of you who are in a market for a vertical grip. You can get $75 back on either the VG-C70AM (A700) or VG-C90AM (A850-A900) grips.

The promotion started June 01, 2009 and runs through December 31, 2009. You must submit a valid form within 30 days of purchase.

Makes me want to enroll in the local Community College, just so I can take advantage of the program.

If you are college student or photography educator, you’ll want to check out the Sony rebate center at https://www.web-rebates.com/Sony/. Let me know if you find anything interesting!

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Sony expands Alpha lineup: adds A850, A550 and A500 models

Friday, August 28th, 2009

Sony has increased the number of new Alpha dSLRs introduced in 2009 to six, with the introduction of the A500, A550, and the A850. The rumors have been with us for months, but Sony has now elected to make it official.

The A500 and A550 are similar, the difference being the A500 carries a 12.3mp sensor, while the A550 is equipped with a 14.2mp chip. Both sensors are claimed to be a new generation Exmor CMOS design, so the A550’s sensor is not the same as that used in the A380, despite the similar pixel count. Both the A500 and A550 offer tilt out LCD screens with Live View.

New Alpha A850

The A850’s resemblance to the A900 is unmistakable. The new A850 incorporates many of the features of the A900, including the big 24mp, full-frame sensor.

Sony indicates the A550 can click off seven frames a second, a noticeable improvement over the A350 and A380.

Both the A500 and A550 offer built in HDR capabilities. Available only in the JPEG mode, the HDR function shoots multiple images and then combines them into a single image with extended dynamic range. I’m pretty excited about this option, as creating conventional HDR images is a time intensive process. Being able to accomplish the same thing in-camera, on-the-fly sound great.

Sony A550 dSLR

A500 and A550 feature new sensor, tilt-out live view and choice of 12.3mp or 14.2mp sensors.

I’m less interested in the face detection and smile shutter features, but if you want to rely on your camera to determine when your subject is smiling, the A500 series dSLRs are equipped to do so.

The A500 and A550 follow the lead of the A330-A380 machines by offering users dedicated slots for Memory Stick PRO Duo and SD/SDHC media. Sony is also points out the new cameras can utilize Sony’s new 32GB Memory Stick PRO-HG Duo™ HX media. That’s a mouthful, but Sony claims some very impressive transfer speeds for the HK Memory Sticks.

I could not find any specs on which battery the A500 series uses, but I suspect it will use the same smaller battery employed in the A330 and A380 models. I hope I am wrong, because the NP550 used in the A300 and A350 gives much better capacity, at the expense of greater size and weight.

Meanwhile the A850 checks in with the same 24mp full-frame sensor used in the A900. The A850 is quite similar to the A900, but Sony says the new full-frame model will list for $2,000 in body only trim.

That is a nice saving over the A900, but you have to wonder what the A850 will do A900 sales. The A900 is a superior camera in most respects, but is is superior enough to justify a price tag several hundred dollars more than the A850?

The A850 will use most of the A900 accessories, including the battery and vertical grip for the A900. Like the A900, it apparently will not have a built-in flash, so either the HLV-F20AM or the HLV-F58AM flash units will be required to trigger Sony’s wireless flash system. The A850 features memory slots for Compact Flash and Memory Stick Duo cards, including the 32GB HK cards.

I haven’t mentioned video recording, because Sony still has not seen fit to add a video mode to the Alpha dSLRs. If you want video, you will have to wait a little longer.

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Who is that guy?


Web designer and photographer Tom Bonner has three decades of experience with Minolta camera equipment

Hi. I'm Tom Bonner and I am the author of the Sony Alpha DSLR-A300/A350 Digital Field Guide, published by Wiley Publishing. I've been shooting with Minolta SLRs for over three decades.

Alphatracks is my attempt to follow Sony's maneuvers in the dSLR market, and at the same time provide a resource for Minolta film and digital SLR users. A-mount shooters have to watch each other's backs, because there aren't as many of us. At least not yet....


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