Alphatracks

Sony rumors continue to fly. This time some one has revived tales of an A800.

Okay, here we go again. A site called PhotoRumors says that they have “received information” that Sony is prepping a dSLR model to be called the A800. We’ve heard rumors of an A800 before. In fact, so many sites confidently predicted Sony would announce the A800 at PMA last March, that Sony reps went on record saying there would be no new Sony dSLRs announced until sometime after the show. As months have passed with no announcement, the A800 rumors faded.

Now they are back again — with a vengeance. You can read the short A800 post at PhotoRumors yourself, but the high points are: 16.2MP, full-frame, 100-25400 ISO (!), A900 type optical view system with popup flash and the Sony Quick live-View System (!!), HD Video, 3.5 inch LCD (!), 1/500 flash sync, aluminum-magnesium body with dust and moisture seals, built-in GPS, built-in WiFi and more.

“…and if you order now, they will throw in the Brooklyn Bridge as well…”

Call me skeptical, but this has all the makings of a vaporware pipe-dream.

A good rumor needs to sound plausible. Taken on an individual basis, every one of the rumored features of the phantom A800 is technically possible. All of the elements on the list can be found on various dLSRs from Sony or other camera manufacturers. Finding them all in a single camera is another story. There are some high-end dSLRs that incorporate most of the items on the list, but none I know of that retail for less than $2500.

Therein lies the rub. Many people have suggested that the A800 will be positioned as a replacement for the A700. If the Alpha A800 actually included most of these features, it is unlikely Sony will bring it to market anywhere close to the A700 price range. The specs on this super camera are much closer to the A900 than the A700, which currently sells for $999 in body-only trim.

True, the A900 has that incredible 24mp sensor. I also suspect that if Sony did create a dSLR of this nature, the optical viewfinder wouldn’t be as good as the one in the A900. Fitting the Quick Live View system into the A300 series cameras required Sony to make some compromises with the optical viewfinder. I would assume Sony would need the same sort of compromises in this camera.

Even so, the A800 would steal much of the A900’s thunder, especially if it was priced at the mid-range point.

A $4000 dSLR for less than $1500? I’ll take two!

Actually, the proposed specs on this dSLR are very similar to those of the very highly regarded Nikon D3. Similar, except the D3 lacks video and a flip-out LCD. The D3’s LCD screen “is only” 3 inches, a half inch smaller than the published specs for the phantom A800.

That wouldn’t be a huge deal, but the Nikon D3 sells for way over $4000.00. Does anyone really belive that Sony will bring a D3 caliber camera to market at a A700 price? Let’s not forget that such a camera would do a very good job of cannibalizing sales of the A900.

I don’t doubt that sooner or later Sony will offer an A800 model. But if it has these specs, it won’t sell in the A700’s price range. So, either Sony is prepping a high-priced companion to the A900, or the reports are completely bogus.

Either way, that doesn’t offer us a moderately-priced replacement for the current A700. Unless you believe that Sony intends to release an entire new fleet in 2009: new A230, A330, A380, A500, A550, A800 cameras and upgrade the A700 in their spare time.

Ain’t gonna happen. Not this year. Not in this economy.

I want to be wrong about this. I want be able to snap up that incredible A800 for less than $1500. However, my gut tells me Sony wouldn’t offer a camera of this caliber for under two grand. Quite possibly it would list for much more.

Anyone care to convince me that I am wrong?

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What are Sony’s plans for the A500 series and when will it be available?

May 25, 2009 It appears the A230, A330 and A380 will not be the only new dSLRs in the Sony Alpha lineup. The website 1001 noisy cameras tipped me off to a screen-shot posted in the Dyxum forums. While registering their new camera at Sony-Style Canada, the poster noted that the drop down list for available cameras included choices for two mysterious models: A500 and A550.

This looks to be a genuine slip — there are no other details available. Naturally I am very curious to see what the A500 series will be like and when they will be available. At the same time, I don’t want to start rumors that could cause people to put off buying an Alpha dSLR because they are waiting “for something better.”

About ten years ago, I had a friend who wanted to buy an iMac. At the time, all iMacs had 15 inch screens. My fiend was ready to buy, but he heard rumors of a soon-to-be-released 17 inch iMac. So he waited. And waited. Every time he determined to go ahead a purchase the computer, he would hear a rumor about a new, better model. So he would put off his purchase. This indecision lasted over 18 months. I moved away and never heard from him again. I don’t know if he ever bought his computer.

The point is, rumors can cause people to hold off buying something while they wait for the “next best thing.” I hope my friend finally got the computer he wanted. Because he was always looking for something better, however, he went without the computer for a year and a half. He could have been enjoying the computer and expanding his skills during that time, but because he was always chasing rumors, he did without. The thing is, a computer with a 15 inch monitor trumps no computer at all.

This applies to cameras as well as computers, especially for someone wanting to move into their first dSLR. How many great pictures could you make in 18 months? How much sooner could you get up to speed on a digital SLR if you started 18 months sooner?

Of course there is no reason to think the A500 and A550 are 18 months away. The logical assumption is that someone at Sony Canada was readying the site for the release of the A500 series and made the changes live before the cameras were on the market. If that is true, we can assume the A500 and A500 will be announced very shortly.

There are another scenarios, however. Someone could have just made a mistake and typed 500 and 550 when it should have been another series of digits. Not likely, as they would have had to make same the mistake many times, because there are several versions listed with different kit lenses. Unlikely, but it has to be considered.

There is also a possibility that someone was simply experimenting with the database. I do quite a bit of web development work and I have seen database administrators make up fake data to fill in fields in the database. The fake info is just there to flesh out the database and see how it would work in actual production. It isn’t supposed appear in an actual live site, but sometimes these fake entries make into the wild.

That is exactly what happened several years ago when a computer science student was developing a database script for a class project. He must have been a photography enthusiast, because he made up some fake camera entries, including one for a 18 megapixel, Minolta Maxxum 9D dSLR.

It was just something the student created to flesh out the database, in order to test his script. It sounded logical. It was widely believed that Minolta would introduce a Maxxum 9D because that followed the usual naming convention for Minolta SLRs. They already had the 5D and 7D. History indicated the next camera in the series would be the 9D.

Minolta was undoubtedly working on a 9D model, but there is no reason to belive it would have had an 18mp sensor. The 5D and 7D were 6mp cameras and at the time anything over 10mp was unheard of.

The student published his code online so he could test his database script. Someone discovered the “evidence” of a 18mp Maxxum 9D. Word spread rapidly, and the Minolta faithful waited with baited breath for the official announcement of the 9D. It never came. Outside of Minolta’s laboratories, the Maxxum 9D never existed. Since Sony (who made sensors for Minolta) never released an 18mp sensor for dSLRs, it is highly unlikely Minolta was developing an 18mp Maxxum 9D. But there are those, who based on the imagination of a computer science student, still believe that Minolta was ready to unleash an 18mp super camera just before the company closed the doors on its photo operations.

Having said all that. I believe Sony does have A500 and A550 models in the works. I expect to see them announced very soon, yet I wouldn’t bet the farm they will be out this summer. When you will be able to actually order an A550 and what features it will have is anybodies guess. It won’t be real until Sony says its real.

If you are considering buying a current Sony Alpha, but are holding off because you are afraid of missing out on something better, I suggest you go ahead and buy now. It is possible the A500 series will be announced in the next few days. On the other hand, you could be like my friend, forever waiting for a new product announcement that never comes.

You will probably be much happier getting an actual dSLR you can use now, rather than waiting on a phantom camera whose features and shipping date are completely unknown. It’s awfully hard to take great pictures without a camera!

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May 9, 2009: The rumors of new dSLR’s from Sony continue to swirl about the internet. Many people expected something at the PMA show in February, but a Sony official was quoted as saying no dSLRs would be released until after PMA — fueling speculation that new models would be coming soon after that.

There are several sources speculating that new models would be known as the A230, A330 and A380. There is yet another rumor of an A800. I have heard talk of other models, but I don’t want encourage rumors of cameras that may not be available for months or even years from now — if at all.

It does appear, however, that new models in the A300 and A200 line may soon be introduced. David Kilpatrick of PhotoClub Alpha (in the UK) has some screen captures from a SonyStyle site that contain photos of some of future Alpha dSLRs. These appear to indeed be the A380, A330 and A230.

You can read David’s musing on the PhotoClub Alpha site.

So what can we expect from these new dSLRs? Until now, all the Sony Alpha dSLRS carried names that fit neatly into an even 100 digits: A100, A200, A300, A700, A900. The only exception is the A350, which is more or less an A300 with a denser, 14mp sensor.

Since the new models carry names like 330 and 380, it appears the new cameras may be variants of the existing A300 and A350. If the photos are accurate, however, the new models appear to have newer, smaller bodies.

So other than the bodies, what will the new dSLR’s offer?

Sony hasn’t yet revealed the specs on the new models, so everything said here is pure conjecture.

Several people have suggested that Sony may remove the AF motor from the new bodies. This is bolstered by the recently announced Sony lenses. The new lenses overlap existing glass in the Sony catalog. There doesn’t seem to be a need for the new lenses, unless they have internal motors. These motors could handle the autofocus duties on cameras that lack their own AF motor.

This could produce lighter, more compact camera bodies. That is all well an good, but it breaks compatibility with older glass. Until now, you could use almost any A-Mount lens on any Sony Alpha. Minolta A-Mount lenses. Aftermarket (Tamron, Sigma, etc.) A-Mount lenses. And of course all the existing Sony A-Mount glass.

If the rumor is true, most of these older lenses will not offer full compatibility with the new bodies. I assume you should be able to attach the lenses and shoot using manual focus. Only the handful of older lenses that include internal focusing motors will actually offer auto focus ability on the new cameras.

Which is more important: lens compatibility or overall weight?

If this is true, I will be a little disappointed with the new models. In the first place, I don’t really like overly-light cameras. Heavy cameras dampen vibration and feel more solid to me. My all time favorite film SLR was the incredible XK-Motor. The camera itself was as heavy as a tank, and that was before you bolted on the battery pack that held ten AA batteries. As heavy as it was, the XK-M was so well balanced that felt and handled beautifully.

I do have a lot of experience in backpacking, and I understand the importance of eliminating extra weight. But if I have the choice between maximum lens compatibility and a smaller, lighter body, I would choose lens compatibility every time.

Kilpatrick also speculates the new bodies may abandon Compact Flash cards. Once again, I hope this isn’t so. Sony has only recently started selling their own line of CF cards. I prefer having a single card type that I can exchange between cameras. If the new digi-SLRs don’t accept CF cards, it will break compatibility with many of the older models. If the new cameras use SD cards, there will be no memory card compatibility with any current Sony Alpha. This might not be a problem if you only shoot with one camera. If you use multiple bodies, however, it will be pain to keep different memory cards for different bodies.

Different strokes for different folks, and Sony may have found that there is a considerable market for smaller, lighter bodies. Considering the limited amount of available lenses, I wouldn’t think the lower weight and smaller size would be worth the trade off. In my opinion, one of the best features of the Alpha is the huge array of Minolta A-mount lenses. Take away the ability to use those lenses and what do you have?

When will Sony offer a dSLR with video capabilities?

The other question is whether any of the new dSLRs will offer video. I’m not all that hungry for video myself, but with both Canon and Nikon offering dSLRs that have video modes, I find it puzzling that Sony isn’t stepping up to compete in the video/dSLR segment.

After all, Sony is a huge player in the camcorder market. The last I heard Sony was a close second to Canon in camcorder sales. So I would expect Sony to enter into the fledgling dSLR with video market with both feet.

Rumors — and remember these are only rumors — say the new Alpha dSLRs will not contain a video mode.

If this is true, I won’t be heart broken, but I want the Alpha to be competitive on all fronts. If the market is moving to onboard video on dSLRs, I want Sony to offer a video dSLR. This has nothing to do with being a Sony “fan.” The stronger the Alpha line becomes, the more aftermarket support we will see. It will also encourage Sony to release new and improved Alpha products.

Then again, it wouldn’t put it past Sony to abruptly release a new model that no one is expecting. After the release of the A700, everyone was expecting the A900 to be the next Sony dSLR. Without warning, Sony suddenly replaced the A100 with the A200. Only about a month later, the A300 and A350 were announced.

So until Sony clarifies the situation, this is all speculation. There is also no indication of when the new cameras will be on the market. The important thing is the Sony Alpha market is continuing to grow. Even if I don’t want to see a video-free dSLR without onboard internal focus motors and no CF slot, that doesn’t mean there isn’t a market for such an animal.

I sure hope folks at Sony has done their homework.

So what is your take on the future the Sony Alpha? Is there room for SD cards and bodies stripped of AF motors? Should Sony add a video mode? What say you?

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Jan 6, 2009: Two great announcements for Mac using photographers today. Apple announced iPhoto 9, with a host of new features. At the same time, Google released the long awaited beta of Picasa for Macintosh.

I was really excited with the chance to use Picasa for the Mac. I’ve used the Windows version of Picasa and was very happy with it. The fact that Picasa can seek out and index all the images on your hard drives without being told is a “killer feature”. It works quietly in the background indexing every image it can find, while you concentrate on other stuff.

For a long time, I’ve hoped Google would develop a Mac version. Early last year, rumors surfaced that “Big G” was working on Picasa for the Mac. Today those rumors have proven true.

My excitement was short lived however. My Mac met the system requirements — but I don’t have the minimum hardware. Turns out Picasa for Mac (or least the initial beta) only runs on Intel processors. PPC Macs, such as my lowly dual processor G5, need not apply.

I’m disappointed, but not completely surprised. Intel Macs are the way forward, while the G5 machines are rooted in the past. Why should Google devote resources to developing for an out of production machine? In fact, the next OS X operating system to be released, “Snow Leopard,” is rumored to run only on Intel processors.

I don’t blame Google, but it is a shame. Even though the G5 towers are outclassed by the newer Mac Pro machines, they still offer solid, powerful performance. If they can run Lightroom and Aperture (they can), I can’t see any performance problems with running Picasa. I’m guessing it was simply a business decision on Google’s part. Developing for architecture that even Apple may soon stop supporting probably didn’t make too much sense..

Of course this is just the initial beta. There is a chance that at some point Google will invite PPC Mac users to the Picasa party. After all, most thinly staffed open source Mac projects manage to support both Intel and PPC chip sets. For the time being, however, if you use a PPC Mac, Google’s stance is “no Picasa for you.”

I was hoping to report on how well the beta ran on my G5. I also wanted to see if Google had included any support for Sony Alpha ARW files. The last time I tired Picasa for Windows, it offered support for certain RAW formats. The Alpha wasn’t one of them. I was hoping that with the influx of new Sony dSLRs (A200, A300, A350 and A900), Google would include Sony Alpha RAW support.

I guess that my testing will have to wait until I upgrade to a Mac Pro or Big G offers a PPC version of Picasa. Meanwhile, if anyone with a Intel Mac tries the beta, please let everyone know what you think in the comments.

Update:

Should post the beta download link here. You can download Picasa for Macintosh at http://picasa.google.com/mac/

System Requirements:

• Mac OS X 10.4+
• Intel CPU
• 256MB RAM
• 100MB available hard disk space

Picasa also runs on Windows XP and Linix.

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Last week, reader Tony Bombardo contacted me regarding Sony’s high-end electronic flash unit, the HVL-F56AM. Or should I say former high-end flash unit…as of this writing the HVL-F56AM is missing in action at the Sony Style website. Under flashes and lights, you find the HVL-F36AM and the new HVL-F42AM units, but the F56AM is no where to be found.

So what’s happening with the HVL-F56AM? I know it was listed on Sony Style a couple of days before, because I was ordering some accessories and it was there as big as life. Now it’s gone.

Well, almost gone.. I found that if your order a dSLR, the HVL-F56AM still shows up as an available accessory. I’m not sure if you can actually order the unit, but as of yesterday, if you were buying a camera it was still listed. I also found that if you click on the specs for the F42AM, you can find a sidebar link to the F56AM. That link indicates it is in stock for shipment. The HVL-56AM does not appear in the list under the flashes and lights category.

Sony hasn’t said the HVL-F56AM has been discontinued. So what happened to it? The brand new HVL-F42AM offers most of the features of the HVL-F56AM, and is priced at $299. The HVL-F56AM’s most recent list price was $449.

I don’t have any hard information from Sony, but if I had to guess there are two things going on here. First, the HVL-F42AM offers almost the same features at $150 less. Admittedly, the HVL-F56AM has a guide number of 56, while the HVL-F42AM has a lower guide number of 46. The HVL-F42AM is more or less equal to the HVL-F56AM in most other respects. I suppose that 14 guide units might be worth $150 is some cases, but for most people the HVL-F42AM will appear to a be a better value.

Is the just released HVL-42AM Sony’s current high-end electronic flash?.

The second aspect is that Sony has indicated that there will be a flagship flash unit to accompany the new flagship dSLR. I don’t have specs on the yet to be announced Alpha flagship flash, but I have to believe a electronic flash unit billed s the flagship will have to be superior to all current Sony and Minolta electronic flash units.

At the same time, how much higher could Sony price the flagship flash? It would have to be considerably higher than the HVL-F56AM at $449, otherwise who would buy the HVL-F56AM at the expense of the flagship? On the other hand, if they reduced the ticket on the HVL-F56AM, it would cut into sales of the HVL-F42AM and the HVL-F36AM.

So Sony (apparently) chose to axe the HVL-F56AM. Maybe sales of the more expensive unit were flat. Or maybe Sony needed the production facilities to start building the flagship flash.

Does this mean the flagship will be coming sooner than this fall? Or will the new flash unit be released before flagship dSLR? Since the the upcoming dSLR will be full frame, its possible the new flash will cover a wider angle, since one of the reasons for shooting with a full frame dSLR is the opportunity to shoot with a full complement of wide angle lenses,

Of course, this could be a simple mix-up. Someone at Sony redesigned the web page and happened to leave the F56AM off the main flashes and lights order page. Maybe Sony just had a temporary shortage of HVL-F56AM units and the F56AM will appear on Sony Style in the future.

On the other hand, if I really wanted a HVL-F56AM, I mean I really wanted one, I would start looking around to find a merchant that still has a new HVL-F56AM in stock.

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Sony quickly ended speculation about whether the new 24mp sensor would show up in the yet to be officially named “flagship” dSLR. Soon after Sony announced the full frame sensor, several high-profile Sony doubters expressed their opinion that Sony would never use the sensor in their own cameras, because after all “Sony would never dare to challenge Nikon and Canon in the pro arena.”

Here is what technology site Gizmodo had to say when Sony took the wraps off the new sensor: “Sony isn’t about to pop it in one of its Alpha models, at least not as far as we can tell.” That idea was echoed by several other commentators.

That sound you hear is those same forecasters gnashing their teeth after Sony proclaimed that, yes indeed, the upcoming flagship will be equipped with the big full frame sensor. So much for the theory that Sony is afraid of competing in the professional category.

There is, however a minor mystery. The new full frame sensor is rated at 24.8 megapixels. The flagship, on the other hand, will boast 24.6mp. That unexplained 0.2mp difference has led to some interesting speculation.

Sony Alpha flagship will boast full frame sensor, 24+ megapixels

Some have suggested it is a completely different sensor. Sony however has indicated that the flagship will use the recently announced full frame sensor.

If you’ve been reading Alphatracks for any length of time, you know we have discussed at length the ramifications of installing a full frame sensor with in-body stabilzation.

Could that 0.2mp difference represent the crop factor needed to use the sensor with Super Steady Shot? If so, it isn’t much of a crop. If my math is correct, the sensor would be roughly 99.193548387096774193548387096774 percent of a full frame. That would be something like a 1.008 crop factor. In other words, no crop at all.

Of course Sony hasn’t said the missing 0.2 megapixel is related to the Super Steady Shot. Perhaps there is some other reason Sony trimmed that portion of a mp from the sensor. Since the flagship will use a CMOS sensor, it should be possible to “shut off” any unneeded pixels.

Sony has said the flagship will ship this year. Many observers are suggesting a Photokina timeframe. (September) Sony hasn’t confirmed that — in fact Sony hasn’t said that the dSLR will be known as the A900, although many people have already started calling it that. Sony has firmly said the dSLR will ship in 2008.

To me, it really doesn’t matter where that 0.2mp went. The flagship will be full frame and pack more that 24mp.

All of a sudden those Sony haters have started to get rather quiet.

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Don’t look now, but photos of the Nikon D60 are starting to appear throughout the web. Why should A-Mount shooters care about Nikon’s latest offering? Aside from the fact that the D60 probably will use a Sony built sensor, rumors suggest that the D60 may replace the D40, which has been Nikon’s low end dSLR up until now. Before the introduction of the D40, Nikon lagged behind Canon in sales. Although I haven’t seen total world wide sales figures for dSLRs, shortly after the D40s introduction, Nikon began outselling Canon - at least in the Japanese market. There might have been other factors, but the D40 was a landmark camera for Nikon and undoubtedly helped Nikon regain its strength.

Of course the biggest reason the D40 has sold so well is price. The 6MP D40 carried a list price of $599. This was far less than most dSLRs and gave Nikon a real advantage in the dSLR marketplace,

A worthy competitor to the Sony A200?

If the rumors are accurate, the new Nikon will carry a 10.2mp sensor, making it a true competitor to the brand new Alpha A200. Here is where things get interesting. As I said, many rumor sites are indicating that the D60 will replace the D40. Which begs the question, if the D60 will replace the D40, will Nikon retain the $599 price for their introductory model?

If so, this is significant, because it will mean that the brand new Sony A200 will soon have to face a 10.2MP Nikon that will be priced about $100 less.

Of course the details of Nikon D60 are still cloudy, but it is believed that it will be a 10.2MP dSLR with an anti-dust system and similar internal processing as the upper level Nikons.

Nikon hasn’t acknowledged the price of the D60, but it is awfully hard to raise prices in the world of digital cameras. If the D40 is actually going away, I think both consumers and resellers would start howling if Nikon suddenly raised the list price of their introductory model above the D40’s $599 kit price.

If the D40 remains in the catalog, then Nikon is free to price the D60 however they wish. If the D40 has reached the end of the line, however, the D60 almost has to sell for a similar $599 price.

What does the D60 mean to Sony Alpha Users?

So where does that leave Sony and the Alpha lineup? The A200 has at price of $699. That wasn’t a big problem when facing the D40, which could only muster 6MP. Against a similar 10.2MP model, however, the A200 starts looking overpriced.

Alpha A200’s great advantage: Super Steady Shot

The one great advantage the A200 will continue to enjoy is in-body image stabilization. The D60 can’t match that, so the A200 can be considered a superior camera. In fact, unless Nikon were to offer an image stabilization lens as the kit lens (highly unlikely at $599), D60 users will have buy an expensive IS lens to enjoy the image stabilization Sony users get with all lenses. I’m not an expert on Nikon lenses, but most IS lenses I have seen would cost more than the D60 body.

So Sony probably could justify the higher price tag of the A200 on this single feature alone. Those who realize the value of in-body IS would probably feel it was worth it.

But many of the people moving from basic digital cameras don’t necessarily understand the value of Sony’s Super Steady Shot. (Great system, really dumb name.) For the bulk of first time dSLR users, the pixel count is still the determining factor. While some of the better camera shops may take the time to explain Anti-Shake to prospective users, Sony can’t expect the sales people at the big box stores to steer people into the A200.

So that $100 could be a real liability, unless Sony either drops the price of the A200 or introduces a lesser priced dSLR. If the D60 does list for less than $600, I expect Sony to react quickly.

What is your take?

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Ok, the Sony A200 dSLR hasn’t even started shipping yet, but already the rumor mill is racheting up into a fever pitch. The majority of the rumors are claiming Sony will introduce at least one or perhaps two new dSLRs slotted between the A200 and the A700. The new cameras, which the rumor sites have started identifying as the Alpha A300 and A500 models, are supposedly designed to provide Sony with a full range of dSLRs and offer Alpha-mount users a series of competitive price points.

Of course, Sony hasn’t even told us that the flagship SLR will be called the A900, although most camera pundits are already calling it by that name. They haven’t said that there will be an A300 or an A500 or any camera between the A200 and the A700. Then again, Sony didn’t tell us much about the A700 before it’s release and they certainly didn’t tell us anything about the A200 before the announcement. In this matter, it seems Sony is patterning itself after Apple, Inc. Apple’s Steve Jobs is famous for keeping an extremely tight lid on future products and the Mac rumor sites drive their readers crazy trying to guess what Apple’s next move will be. It isn’t difficult to draw a parallel to Sony’s dSLR camera division, which seems more secretive than the other top-ranked digital SLR camera makers.

What’s next for Sony’s Alpha dSLR lineup?

So the rumors could have at least a grain of truth to them. There are even “leaked” photos of the supposed middle of the road cameras. You can see one set of leaked A300 photos at Photogrqphy Bay. Slash Gear offers the same tilt out, LCD Live View Alpha A300 photos.

Of course, in the days we find ourself in, photos are hardly overwhelming evidence. You can create some very convincing fakes in Photoshop, especially if you mix parts of various existing cameras. In the Apple Inc. rumor scenarios I mentioned, there have always been dozens of very well done, fake images floating around, especially before an upcoming product launch. Even some big name media outlets have published these fake photos as the “real thing,” then they had to swiftly backpedal when the actual Apple announcement was made.

So I am not going to speculate too deeply about the supposed new models, other than to wonder if there is a valid reason for Sony to offer any models between the A200 and the A700.

On the face of it, I don’t understand why Sony would need a fist full of camera models. To my mind, the A200, A700, A900 lineup seems to cover most dSLR users. If anything, I think Sony could use a stripped down dSLR model priced beneath the A200 that would coax more point and shoot users to move into a dSLR. At the same time. however, I am perfectly willing to concede that Sony has their own strategy for the Alpha line and they are more qualified then I am to plan their future dSLR offerings.

Minolta, of course, offered a plethora of models once they started to flesh out the A-mount line. If you check out Mike Hohner’s great Sony/Minolta Auto Focus body list, you will see that Minolta sold models to fit every possible need and price range. Did consumers really demand that many different SLR bodies? Apparently Minolta thought they did.

Details are sketchy, but the supposed leaked images show a camera similar to the A200 with a tilt out LCD screen. The implication is that the new model(s), if they are real and not some Photoshop wizard’s fantasy, will have Live View.

Now remember these are rumors we are talking about here — not confirmed facts. Shortly before the A700 was launched thee were some very respectable camera writers suggesting that the Advanced Amateur dSLR (which was released as the A700) would have 14mp and feature a 1.25 crop sensor. Neither came to pass, the A700 uses a very respectable 12mp, APS-C sensor. But many enthusiasts were disappointed that the camera did not live up to the rumors. If you are going to play the rumor game, you have to accept that fact that some, if not most, of the information will be inaccurate. That’s just the way it is.

Having said that, a lot of Alpha enthusiasts are speculating that Sony will release a new dSLR model priced around $1,000 US — smack in between the A200 and the A700.

Hmm… That places the mystical A300/A500 about $300 or so more than the A200. It could happen…but what exactly could Sony tack on to the A200 to make it worth three hundred more than the A200?

Live View? Maybe that is worth three bills to some people — it certainly isn’t to me. There are a few legitimate uses for Live View, but I would guess I would use Live View for less than 5% of my shooting. Is that worth $300 to you?

The other laughable suggestion is that Sony will equip the fictional $1,000 camera with a larger sensor…maybe the same 12.7MP sensor the A700 uses.

I ask you, if Sony suddenly unleashed a 12mp dSLR priced at a grand (list), what role would the A700 play in the Alpha line up? If you had the chance to buy an A200 style body with the sensor from the A700 at $1,000, would you ante up the extra $500 or so for an A700? Maybe some would, because the A700 is definitely a superior camera. For most users, however, the thousand buck 12mp dSLR would do nicely, effectively cannibalizing sales of the A700.

There are, of course, some limitations to the A200. AFAIK, there is no PC sync port and it doesn’t offer provision to tether the camera to a computer. I could be wrong on both counts, because the Sony A200 press release doesn’t address these issues. But I don’t see evidence of a PC port in the advance photos and the Alpha A100 lacked these features, so I am assuming the replacement will as well.

Would an 10mp A-mount SLR with Live View, PC sync and tethered shooting be worth $300 more than the A200? I’m not sure, but it would definitely be a step in the right direction. What’s your take on the A300/A500 rumors?

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There is intense interest in the yet unnamed and unannounced full frame Sony Alpha (possibly to be called the A900?) among Alphatracks readers. I recently received another e-mail suggesting further ideas regarding the full frame sensor with in-camera image stabilization problem. Or non-problem, depending on which theory you wish to follow.

This time around, Marek Kaszycki weighs in with his analysis of the situation.

Past posts in this series:

• http://alphatracks.com/archives/81
• http://alphatracks.com/archives/82
• http://alphatracks.com/archives/83

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Sony Alpha
dSLR
photography
full frame sensor
antishake
super steady shot

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This will be the final post on the Sony Alpha full-frame sensor / anti-shake quandary. The first in the series outlined the full frame with anti-shake problem, while the second consisted principally of remarks by Bert Pasquale, a well-respected optical engineer.

Since several readers are sill somewhat confused, I have created some illustrations to help explain the situation.

Figure one shows the relative sizes of various sensors, They are drawn to the exact size, but since monitors and screen resolutions vary, the sizes may not be correct on your screen. The size of each sensor in relation to each other, however, is accurate.

Figure 1: Sensor sizes compared

The red rectangle represents a “full-frame” 24×36mm sensor. The green rectangle is a 17×2mm APSC sensor. The blue rectangle is 90% of a full frame.

Figure 2 shows the APS-C sensor overlaid on a circle that represents the minimum coverage of a 35mm full-frame lens. As you can see, there is plenty of “wasted coverage” as only the area inside the green rectangle will be captured. It is obvious that the sensor can move freely in any direction and still be covered by the lens.

Figure 2: Coverage of a APS-C sensor by a full-frame lens

Figure 3 is a full frame sensor contained inside the exact same coverage circle. There is no established size for the coverage area, as lenses will vary slightly. The designers only have to create a lens that will offer adequate coverage and sharpness of the 24×36mm film area, and still fit within the lens mount. Of course, the greater the lens coverage, the larger and heavier it will need to be. It will probably be more costly as well, so typically lens designers try to keep near the minimum dimension.

As Mr. Pasquale mentioned, the circle of coverage doesn’t immediately fall off to nothing. Rather, the edge of the circle gradually starts to provide lens light and become less sharp.The fall-off increases slowly until the image eventually fades away.

As you can see from Figure 3, there is little room for the sensor to move without clipping at least one of the corners. Again this will vary from lens to lens, as well as with different focal lengths of a zoom lens.

Figure 3: Coverage of a full-frame sensor by a full-frame lens

Figure 4 is an arbitrary 90% sensor. You can see that such a sensor is much larger than the APS-C size, yet still has room to float inside the coverage area. I chose this because several people “in the know” have suggested they believe this will be Sony’s answer to the problem. However, some other authorities have suggested that Sony may opt for a 1.25 crop sensor.

Figure 4: Coverage of a 1.1 crop sensor by a full-frame lens

On the other hand, Mr. Pasquale has suggested that the sensor may not actually move sufficiently enough to require a “crop” lens of any sort. That would be ideal, but until Sony announces the sensor, we really won’t know.

The final figure is one suggested by Alphatracks readers Warren Massey and LEdgars. In their comments, they suggest Sony could simply build an oversize sensor. As you can see by the rectangular outline in figure 5, such a sensor can move some distance in any direction without clipping. The idea is that the big sensor can move around and the camera can crop to a 24X36mm dimension at exposure. it’s a novel idea — but I not sure we will see it in the near future.

Figure 5: Coverage of a oversize sensor by a full-frame lens

First off, it would be expensive. As sensors increase in physical size, the manufacturing yield is less because typically there are more rejects. Even more significant however, is that an oversize sensor would most likely be confined to the Sony flagship. A full-frame sensor would be attractive to many other dSLR makers and in the past, Sony’s sensor division has profited by selling sensors to a wide range of camera makers. Would Nikon have any interest in an oversize sensor? It’s rather doubtful. Nikon uses a lens based image stabilization method, so there wouldn’t be a need for an oversize sensor.

So if Sony does produce an oversize sensor, their principal customer would be Sony — and for the time being only for the top-of-the -line, limited-production flagship. Would that justify designing and manufacturing an oversize sensor? Or would Sony prefer to invest their resources in a sensor they could sell by the truckload to other camera makers as well as their own dSLR division?

Time will tell, but I’m guessing Sony has a plan up their sleeves. It should be quite interesting!

Sony Alpha
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