Alphatracks

I spotted a great image over in the SONY ALPHA DSLR-A200 Flickr group. It wasn’t taken with an A200. In fact the creator Sam Knox says he was shooting with a “pocket-sized point ‘n shoot” at the time he created this Photoshop masterpiece.

What is so great about the shot is he turned Big Ben into… well you have to see it to understand. Check it out at the Sony A200 discussion group.

If you shoot with an A200, you might want to join the group as well. You can sign up at Sony Alpha DSLR-A200 main page It appears to be a very active Flickr group open to all A200 shooters.

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Tom Bonner
Alphatracks

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Don’t look now, but photos of the Nikon D60 are starting to appear throughout the web. Why should A-Mount shooters care about Nikon’s latest offering? Aside from the fact that the D60 probably will use a Sony built sensor, rumors suggest that the D60 may replace the D40, which has been Nikon’s low end dSLR up until now. Before the introduction of the D40, Nikon lagged behind Canon in sales. Although I haven’t seen total world wide sales figures for dSLRs, shortly after the D40s introduction, Nikon began outselling Canon – at least in the Japanese market. There might have been other factors, but the D40 was a landmark camera for Nikon and undoubtedly helped Nikon regain its strength.

Of course the biggest reason the D40 has sold so well is price. The 6MP D40 carried a list price of $599. This was far less than most dSLRs and gave Nikon a real advantage in the dSLR marketplace,

A worthy competitor to the Sony A200?

If the rumors are accurate, the new Nikon will carry a 10.2mp sensor, making it a true competitor to the brand new Alpha A200. Here is where things get interesting. As I said, many rumor sites are indicating that the D60 will replace the D40. Which begs the question, if the D60 will replace the D40, will Nikon retain the $599 price for their introductory model?

If so, this is significant, because it will mean that the brand new Sony A200 will soon have to face a 10.2MP Nikon that will be priced about $100 less.

Of course the details of Nikon D60 are still cloudy, but it is believed that it will be a 10.2MP dSLR with an anti-dust system and similar internal processing as the upper level Nikons.

Nikon hasn’t acknowledged the price of the D60, but it is awfully hard to raise prices in the world of digital cameras. If the D40 is actually going away, I think both consumers and resellers would start howling if Nikon suddenly raised the list price of their introductory model above the D40’s $599 kit price.

If the D40 remains in the catalog, then Nikon is free to price the D60 however they wish. If the D40 has reached the end of the line, however, the D60 almost has to sell for a similar $599 price.

What does the D60 mean to Sony Alpha Users?

So where does that leave Sony and the Alpha lineup? The A200 has at price of $699. That wasn’t a big problem when facing the D40, which could only muster 6MP. Against a similar 10.2MP model, however, the A200 starts looking overpriced.

Alpha A200’s great advantage: Super Steady Shot

The one great advantage the A200 will continue to enjoy is in-body image stabilization. The D60 can’t match that, so the A200 can be considered a superior camera. In fact, unless Nikon were to offer an image stabilization lens as the kit lens (highly unlikely at $599), D60 users will have buy an expensive IS lens to enjoy the image stabilization Sony users get with all lenses. I’m not an expert on Nikon lenses, but most IS lenses I have seen would cost more than the D60 body.

So Sony probably could justify the higher price tag of the A200 on this single feature alone. Those who realize the value of in-body IS would probably feel it was worth it.

But many of the people moving from basic digital cameras don’t necessarily understand the value of Sony’s Super Steady Shot. (Great system, really dumb name.) For the bulk of first time dSLR users, the pixel count is still the determining factor. While some of the better camera shops may take the time to explain Anti-Shake to prospective users, Sony can’t expect the sales people at the big box stores to steer people into the A200.

So that $100 could be a real liability, unless Sony either drops the price of the A200 or introduces a lesser priced dSLR. If the D60 does list for less than $600, I expect Sony to react quickly.

What is your take?

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Ok, the Sony A200 dSLR hasn’t even started shipping yet, but already the rumor mill is racheting up into a fever pitch. The majority of the rumors are claiming Sony will introduce at least one or perhaps two new dSLRs slotted between the A200 and the A700. The new cameras, which the rumor sites have started identifying as the Alpha A300 and A500 models, are supposedly designed to provide Sony with a full range of dSLRs and offer Alpha-mount users a series of competitive price points.

Of course, Sony hasn’t even told us that the flagship SLR will be called the A900, although most camera pundits are already calling it by that name. They haven’t said that there will be an A300 or an A500 or any camera between the A200 and the A700. Then again, Sony didn’t tell us much about the A700 before it’s release and they certainly didn’t tell us anything about the A200 before the announcement. In this matter, it seems Sony is patterning itself after Apple, Inc. Apple’s Steve Jobs is famous for keeping an extremely tight lid on future products and the Mac rumor sites drive their readers crazy trying to guess what Apple’s next move will be. It isn’t difficult to draw a parallel to Sony’s dSLR camera division, which seems more secretive than the other top-ranked digital SLR camera makers.

What’s next for Sony’s Alpha dSLR lineup?

So the rumors could have at least a grain of truth to them. There are even “leaked” photos of the supposed middle of the road cameras. You can see one set of leaked A300 photos at Photogrqphy Bay. Slash Gear offers the same tilt out, LCD Live View Alpha A300 photos.

Of course, in the days we find ourself in, photos are hardly overwhelming evidence. You can create some very convincing fakes in Photoshop, especially if you mix parts of various existing cameras. In the Apple Inc. rumor scenarios I mentioned, there have always been dozens of very well done, fake images floating around, especially before an upcoming product launch. Even some big name media outlets have published these fake photos as the “real thing,” then they had to swiftly backpedal when the actual Apple announcement was made.

So I am not going to speculate too deeply about the supposed new models, other than to wonder if there is a valid reason for Sony to offer any models between the A200 and the A700.

On the face of it, I don’t understand why Sony would need a fist full of camera models. To my mind, the A200, A700, A900 lineup seems to cover most dSLR users. If anything, I think Sony could use a stripped down dSLR model priced beneath the A200 that would coax more point and shoot users to move into a dSLR. At the same time. however, I am perfectly willing to concede that Sony has their own strategy for the Alpha line and they are more qualified then I am to plan their future dSLR offerings.

Minolta, of course, offered a plethora of models once they started to flesh out the A-mount line. If you check out Mike Hohner’s great Sony/Minolta Auto Focus body list, you will see that Minolta sold models to fit every possible need and price range. Did consumers really demand that many different SLR bodies? Apparently Minolta thought they did.

Details are sketchy, but the supposed leaked images show a camera similar to the A200 with a tilt out LCD screen. The implication is that the new model(s), if they are real and not some Photoshop wizard’s fantasy, will have Live View.

Now remember these are rumors we are talking about here — not confirmed facts. Shortly before the A700 was launched thee were some very respectable camera writers suggesting that the Advanced Amateur dSLR (which was released as the A700) would have 14mp and feature a 1.25 crop sensor. Neither came to pass, the A700 uses a very respectable 12mp, APS-C sensor. But many enthusiasts were disappointed that the camera did not live up to the rumors. If you are going to play the rumor game, you have to accept that fact that some, if not most, of the information will be inaccurate. That’s just the way it is.

Having said that, a lot of Alpha enthusiasts are speculating that Sony will release a new dSLR model priced around $1,000 US — smack in between the A200 and the A700.

Hmm… That places the mystical A300/A500 about $300 or so more than the A200. It could happen…but what exactly could Sony tack on to the A200 to make it worth three hundred more than the A200?

Live View? Maybe that is worth three bills to some people — it certainly isn’t to me. There are a few legitimate uses for Live View, but I would guess I would use Live View for less than 5% of my shooting. Is that worth $300 to you?

The other laughable suggestion is that Sony will equip the fictional $1,000 camera with a larger sensor…maybe the same 12.7MP sensor the A700 uses.

I ask you, if Sony suddenly unleashed a 12mp dSLR priced at a grand (list), what role would the A700 play in the Alpha line up? If you had the chance to buy an A200 style body with the sensor from the A700 at $1,000, would you ante up the extra $500 or so for an A700? Maybe some would, because the A700 is definitely a superior camera. For most users, however, the thousand buck 12mp dSLR would do nicely, effectively cannibalizing sales of the A700.

There are, of course, some limitations to the A200. AFAIK, there is no PC sync port and it doesn’t offer provision to tether the camera to a computer. I could be wrong on both counts, because the Sony A200 press release doesn’t address these issues. But I don’t see evidence of a PC port in the advance photos and the Alpha A100 lacked these features, so I am assuming the replacement will as well.

Would an 10mp A-mount SLR with Live View, PC sync and tethered shooting be worth $300 more than the A200? I’m not sure, but it would definitely be a step in the right direction. What’s your take on the A300/A500 rumors?

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Now that we can bask in the glow from two new Sony Alpha dSLR models announced in the last four months, it is time to step back and wonder about the original Alpha — the Sony A100.

Sony has finally admitted that the A100 has been discontinued, although many observers believe A100 production stopped months ago. That doesn’t mean here aren’t plenty A100 kits in the pipeline. If you want a new Alpha A100, you probably can find one easily. The question is; should you buy one and how much should you pay?

Long time readers of Alphatracks may feel I don’t really like the A100, as i seem to always be negatively comparing it to the A700. That isn’t true at all. The A100 is a nice enough piece of hardware, but it is totally outclassed by the features of the A700. The A700 is superior in every way to the A100. Then again, the A700 is selling for about twice the price, so it should be superior.

Sony Alpha A100 — still a good, solid dSLR

Viewed on it’s own merits, however, the A100 is still a solid dSLR. It lacks many of the features available on pro and semi-pro dSLRs, but then so does the Nikon D40 and the Canon Digital Rebel. You get what you pay for, and if you don’t need those high-end features the A100 could serve you very well.

The Sony A200 carries a list price of $699, ships in February.

Photo: Sony Corp, used with permission

The big question is how will the announcement of the all new Sony Alpha A200 affect to the price tag on the remaining A100 kits? The A200 is much closer in specification to the A100, so comparing the two cameras is easier. Once again, the A100 lags behind the newer model, but the differences aren’t as great. The two cameras boast the same pixel count and feature set. The new A200 offers faster auto focus, a larger LCD screen, faster burst shooting and several minor improvements. The A200 will accept a Sony made vertical grip and Sony claims the high ISO performance has been tuned to dramatically reduce noise.

About the only area where the A100 can claim to be better than the A200 is the controls, as the A100 is quipped with two top panel knobs, while the new model has been reduced to a single adjustment knob. It is a nice feature, but i doubt many photographers would choose the A100 over the A200 because of this solitary advantage.

In the market for an A200? Would a great deal sway you toward the A100?

Here is the thing. When the A100 was introduced in June 2006, it was the first 10mp dSLR to break the thousand dollar price threshold for body and lens. Originally priced at $999.00 ($899 body only) Sony gradually reduced the list price to accommodate the changing marketplace.

Sony Alpha A100 is still available in many places. How much would you pay for one?

Photo: Sony Corp, used with permission

During the 2007 Christmas shopping season, I spotted the A100 at several of the local outlets — Best Buy, Circuit City, Office Max and HH Gregg. All four stores were advertising a price of 695.00 for the camera and kit lens — two hundred dollars less than the original 2006 sticker price.

Not too bad. But wait. Sony is taking pre-orders for the A200 at $699 — about five dollars more than I can buy an Alpha 100 locally. Online, the A100 is all over the map. If you eliminate the dealers advertising the A100 for a ridiculously low prices (trust me, the unbelievable online prices are almost always scams), you find legitimate dealers like B & H Photo selling the A100 kit for $649 — a mere $50 bucks less than I could order the A200 for. Amazon is even worse — they are actually offering the A100 (through a third party) for $727.00 — almost $30.00 more than a pre-ordered A200.

Sony still has A100 kits in stock — the body only package is listed as sold out, but you can still order the A100 with the 18-70mm Lens for $799 or you can splurge and get the A100 with the SAL-18200 Lens for 1099.95.

Can you say yikes? Obviously these prices won’t hold. The A200 isn’t available as yet, but Sony claims it will ship in February. Unless you absolutely have to have a camera now, it seems to be a no brainer to wait and get the better model. Otherwise you would be paying more for a lesser featured camera.

Caution. Falling prices ahead!

So what so you think the price of the A100 should be? If I were in the market for a dSLR in the A100/A200 class, it would take a substantial price cut to get me interested in the A100. If the difference was only $50.00, I would definitely spend the extra cash and get the better A200. I think the improved features of the A200 are easily worth more than a hundred bucks, so I would need to see prices fall well south of $600 before I would consider a new A100 over a new A200.

So far, we have been discussing brand new, full-warranty cameras. What about used models of the A100? If you are hoping to sell your A100 in the near future, you are probably going to have a hard time getting what you think it is worth. I don’t know how many A100s are still on dealer shelves, but I expect to see some fire sales as dealers clear the old stock to make room for the new hardware. How much would you pay for a used dSLR when you can buy something brand new for less than $600?

Of course there may be suckers who aren’t willing to do their homework before trading their cash for a shinny dSLR. When Minolta exited the camera businesses there were plenty of brand new Maxxum 7d camera kits in the warehouse. I saw several reputable outlets — places you know would stand behind their merchandise — selling brand new 7ds with warranties for less than $650.00. At the very same time, I saw numerous 7d auctions on eBay where the uninformed bid over $900 for a used model.

Back to the subject of pricing on the A100, I think we are going to see some interesting times in the months ahead. There are still many A100 hold outs who have decided to pass on the A700 and wait for the A900 (or whatever Sony ends up calling the flagship model). When the A900 is released, there will undoubtedly be a flock of used A100s on the market. If the dealers still have new A100 kits to rid themselves of, we may see some unheard of bargains for A-mount digital SLRs.

Let the price slashing begin!

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Tom Bonner
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