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Alphatracks is dedicated to Sony’s high-end cameras and lenses, as well as the wonderful SLRs made by Minolta.

If you are a Sony/Minolta shooter...or if you just love photography in general, you are bound to find something useful here. Enjoy!

Category Archives: Sony Alpha

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A visit to historic Old Salem Village

By Tom Bonner | Published: October 31, 2008

We spent a couple of days in Winston-Salem (North Carolina) recently. One of the highlights was a visit to Old-Salem Village. Established by the Moravians in the 1700s, the village is an interesting mix of modern shops in a historical setting. Unlike most attractions of this type, the town is freely open to everyone, with [...]

Also posted in A350, DSLR, Gallery, Photography, Sony DSLR | 1 Comment

Sony Alpha DSLR-A300/A350 Digital Field Guide: Coming Soon!

By Tom Bonner | Published: October 27, 2008

I’m back…. I haven’t abandoned Alphatracks…although it probably seemed like I had. In actuality, I have been wrapped up finishing the Sony Alpha DSLR-A300/A350 Digital Field Guide  for Wiley Press. It was a lot of work, with many late nights and more than a few weekends spent rewriting text and editing images. I really enjoyed [...]

Also posted in A300, A350, DSLR, Photography, Photography books, Sony A300, Sony A900, Sony DSLR | Leave a comment

Sony announces new Alpha Flash — can the flagship be far behind?

By Tom Bonner | Published: June 20, 2008

Sony has just announced their “flagship flash unit” the HLV-F58AM. You can’t buy yet, but it will be on dealer shelves in September. We knew it was coming, but details were rather sparse. Now we know the new flash unit will have a guide number of 58 (when the head is zoomed out to 105mm). [...]

Also posted in DSLR, Flash unit, Photography, Sony A900 | Leave a comment

Sony foams Miami: Alpha dSLR part of major promotion

By Tom Bonner | Published: April 14, 2008

For some time I have been wondering why Sony (SNE) doesn’t use it’s marketing muscle to promote the Alpha dSLR line more effectively. Despite the onslaught of great dSLR models such as the A700, the A350, A300, and A200, I continuously run across people who are completely unaware that Sony is in the dSLR business. [...]

Also posted in Sony DSLR | Leave a comment

Sony Alpha electronic flash mystery: new flash soon?

By Tom Bonner | Published: March 21, 2008

Last week, reader Tony Bombardo contacted me regarding Sony’s high-end electronic flash unit, the HVL-F56AM. Or should I say former high-end flash unit…as of this writing the HVL-F56AM is missing in action at the Sony Style website. Under flashes and lights, you find the HVL-F36AM and the new HVL-F42AM units, but the F56AM is no [...]

Also posted in DSLR, Flash unit, Hardware, Photography, Rumors | Leave a comment

Sony Alpha division manager interviewed on The Digital Photography Show

By Tom Bonner | Published: February 21, 2008

Mark Weir, the Senior Technology and Marketing Manager for Sony’s Alpha dSLR division appears in an interview on the latest podcast from The Digital Photography Show. I am a frequent listener to the DPS podcast. It is an easy-going. no-stress show. Hosts Scott Sherman and Michael Stein freely admit they aren’t professional photographers — they [...]

Also posted in A300, A350, DSLR, Photography, Sony A700, Sony DSLR | Leave a comment

Sony Alpha A700 RAW files now native in Mac OSX

By Tom Bonner | Published: February 19, 2008

Our friend Bert Pasquale is back, and he is excited about the Mac OSX 10.5.2 native support of A700 RAW files. What follows is Bert’s enthusiastic report of 10.5.2′s handling of A700 ARW files, as well as a look at Aperture 2.0 If the terms Sweet, Nice and Very Nice are any indication. Bert is [...]

Also posted in Digital Workflow, DSLR, Photography, Software, Sony A700, Sony DSLR | Leave a comment

Sony Alpha news explodes at PMA 2008

By Tom Bonner | Published: February 3, 2008

What a difference a year makes. At the 2007 PMA show Sony Alpha dSLR line was shunned by most of the press. There were no great announcements, although Sony did show off two mockups of yet unnamed dSLRs. The “Advanced Amateur” model eventually came to pass as the A700, while the tantalizing “flagship” is still [...]

Also posted in A-Mount, A300, A350, DSLR, Flash unit, Lenses, Sony DSLR, Vertical Grip | Leave a comment

A300 and A350: Sony Alpha line gains two more dSLRs

By Tom Bonner | Published: January 31, 2008

Another week, a couple more new Sony Alpha dSLRs… Sony has officially announced two new dSLRs, both featuring Sony’s new Quick AF Live View system. This brings the Sony dSLR model lineup to five, provided you include the original A100, which is no longer in production but still available in many outlets. Only about four [...]

Also posted in A300, A350, DSLR, Photography, Sony A300, Sony DSLR | Leave a comment

Sony announces new 24mp full frame sensor — can anyone say A900?

By Tom Bonner | Published: January 30, 2008

Sony has just announced a 24.8MP full frame 35mm sensor targeted at digital SLRS. The new CMOS sensor is said to use advanced circuitry to overcome the limitations inherent in creating a full frame sensor. The answer to a hard drive maker’s prayers: the Sony 24.81mp sensor. The following is from the Sony press release: [...]

Also posted in DSLR, Flagship, Hardware, Photography, Sony DSLR | Leave a comment
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