Alphatracks

Sony displayed some very exciting concepts at the 2010 PMA show.

Sony teased Alpha photographers with several interesting “concepts” at the latest PMA show. As these are concepts, there is no definite word on when or if these cameras will appear. Still, the concepts Sony has shown at previous PMA shows have come to fruition, and Sony has already hinted about the new lenses they showed off at Anaheim.

Sony’s new concepts include:

• Concept model of an ultra-compact interchangeable lens digital camera system that packs the quality of a DSLR camera in an extraordinarily small body, along with interchangeable lenses
• Mid-range concept camera for advanced users (a successor to the α700) as well as concept mainstream models
• Prototype of a Super Telephoto Lens (500mm F4 G) with class-leading optical performance
• Prototype of a Distagon T 24mm F2 ZA SSM, new Carl Zeiss wide angle lens for superior shots of landscapes and sweeping vistas

The new “mirrorless” concept is NOT a 4/3 type camera, but appears to be Sony’s own design. It will offer interchangeable lenses on a tiny body similar to a larger point and shoot. It will carry the Alpha name, but I can’t be sure it uses A-Mount lenses. I hope Sony will not attempt to produce two separate lens lines.

New mirrorless interchangeable lens Alpha cameras are coming; will they use A-Mount lenses?

The other two dSLRs are look more conventional. Neither model has a model name engraved on it, and it is difficult to see where Sony could actually add a model name, as there doesn’t appear to be any room between the grip and the prism.

The A700 successor appears smaller and more rounded than the original A700. I don’t see a PC sync port, but there is a top mounted LCD panel. No word if the new model will have video, but it does appear to have a pop-up flash.

Also on display, the successor to the A700 and a new very compact ALpha model.

The other dSLR is much smaller. Based on the comparison between it and the A700 replacement, it is possibly the smallest dSLR on the market. Sony hasn’t provided an indication of the sensor size or megapixels, but I think it might create a lot of interest for those who want a compact dSLR that still has an optical mirror.

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October 29, 2009:Sony Alpha rumors are always thick on the ground, but the latest one seems to have some real teeth. The website Lets Go Digital has a very interesting screen shot from a Sony Style web page that clearly shows an entry for the “new” Sony A750.

You can check out the Sony Style Alpha A750 leak here.

Lets Go Digital further speculates the new Alpha 750 will be a 14.6MP, full-frame dSLR, priced between the current A550 and the new A850. If so, this sounds like a sweet semi-professional Sony dSLR: full-frame, low noise and reasonably priced. Bring it!

If you thinking of buying a Sony Alpha, I wouldn’t let this tidbit stop you. It is probably too late to get the A750 into stores before Christmas, which means Sony will probably hold off on the introduction until early 2010. Of course, I’ve been wrong before…

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June 11, 2009 If you are in the market for a new dSLR, Sony is offering a tremendous bargain on a Alpha A350 package. Now through June 16, you can get a special A350 bundle from SonyStyle.

The package includes:

• Sony A350 14.2MP dSLR with Super Steady Shot and Live View
• DT-18-70 standard kit lens
• 55-200mm telephoto lens
• Vertical Grip VG-B30AM

The cost for all this goodness? How about $699.99 with free shipping?

That is a heck of a deal for a 14MP camera, two lenses and the optional vertical battery grip. This isn’t one of those bait and switch deals from sleazy ripoff artist you have never heard of. No rebates or tricks. This deal is for a new camera direct from Sony.

Yes, it is a closeout. The A350 is being phased out by the new A380. But the specs on the A380 aren’t that much better than the A350. The cameras share the same sensor and live view technology. The A380 offers a choice of SD card or Memory Stick, while the A350 uses Compact Flash cards. (I prefer that myself.) The A350 also has a longer life battery. And, at this writing you can’t get a vertical grip for the A380.

Undoubtedly, the A380 does offer some advantages over the older A350. The new camera is lighter and more compact, and the AF is supposed to be faster. Consider this. You can snap up the entire A350 bundle for $699.99, while the new A380 is priced at $849 with a single 18-55mm lens. Is the newer form factor, lighter weight and faster AF worth the extra cash you will have to plunk down to have the latest and greatest model? Or would you have to have the same basic camera, two lenses and a grip for about a third less than the cost of the A380 with one lens?

Click here to go to the SonyStyle page and see the details. Decide quickly. You’ve got until June 16..

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Brand New HVL-F20AM flash unit will appeal to Sony Alpha users on a budget, as well as A900 shooters

May 20, 2009 Besides three new dSLRs, Sony has also announced a new low-cost flash unit. Details of the new flash are somewhat sketchy, but the first units should ship in June. Known as the HVL-F20AM, the flash will have a Guide Number of 20 and carry a list price of $130.

While the GN of 20 isn’t particularly powerful, it is double the power of the built in flash on the new A230, A330, A380. More importantly, it offers bounce capabilities, something lacking in the built-in flash. While it doesn’t appear that the new flash can itself be triggered wirelessly (at least not by the Sony wireless system), with an optional sync cord and adapter from Sony this flash could be used off-camera in a wired mode..

With the low price and light weight, it is natural to assume this flash is targeted at first time dSLR shooters. While that is true in part, the F20 should be very appealing to owners of the top-of-the-line A900 as well. As I outlined a few months ago, the A900 doesn’t have a built-in flash, making the A900 the only Sony Alpha that cannot trigger the Sony wireless system out of the box. Until now, the only way the A900 could fire a Sony wireless flash unit is by attaching a HVL-F58AM flash to the hot shoe. The F58AM was the only flash capable of acting as a controller. The rest of the flash units in the Sony stable (F36, F42 and F56) can not be used to trigger other flash units. So A900 users had to buy the high-dollar F58 flash if they wanted a wireless flash trigger.

In my earlier post, I suggested Sony might offer a lower cost method of triggering the Wireless Flash System. Enter the HVL-F20AM.

Like the F58AM, the new flash can trigger other external flashes in the Sony system. This is great news for A900 owners, who can now use wireless flash units without dedicating a very expensive HVL-F58AM to the role of mere flash trigger.

Details are somewhat limited, but Sony has emphasized that the F20AM will only work as a trigger with the A900. Apparently there is circuitry in the A900 that is absent in the rest of the Sony Alpha line.

Some people have expressed disappointment over this, but I don’t really understand why. All of the Alpha dSLRs, with the exception of the A900, already have the ability to trigger the Sony Wireless Flash System. I guess the greater guide number might give the F20 a slightly greater wireless range than the built-in flash units, but that is a pretty weak argument. (no pun intended!)

Here is what the Sony press release has to say:

Wireless flash trigger function (DSLR-A900 only)
When teamed with the a900, the HVL-F20AM can also be used to trigger wireless flash setups. Please note, however, that this functionality is only available with DSLR-A900, and does not include luminosity ratio control.

So no ratio control, which I didn’t expect in a basic, low-cost flash/wireless trigger.

Lowering the HVL-F20AM (left) turns the unit off. Raising the flash to full height powers it on.

That the new flash is fairly basic is indicated by another section of the Sony release:

Unlike most external flash units, the HVL-F20AM has no dedicated On/Off switch. Instead, power is automatically switched on simply by raising the flash unit into the shooting position…The new design also eliminates the LCD display panel found on many conventional flash units, further contributing to easy-use simplicity and stylish design.

Classic marketing — remove the LCD panel and call it a feature.

Obviously there are no adjustable power settings. It is a bare-bones flash, but it is a dedicated Sony flash offering both ADI and TTL flash metering. When you add the ability to swivel the flash head to use bounce lighting, this is a nice addition to the Sony flash line-up, especially when you consider the suggested list price.

I read somewhere that the new flash will be powered by two AA batteries, but I cannot confirm this. All of the other flashes offered by Sony use four AAs for power.

Most Alphatracks readers are in the advanced amateur category, and these shooters might be better served with one of the more feature-rich Sony flash heads that feature a higher guide number and can be fired wireless off-the-camera. For those moving up to a dSLR from a P&S camera or A900 owners looking for a way to trigger their external flash units wirelessly, the HVL-F20AM should be a very attractive addition to the Sony flash inventory.

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March 4, 2009: Yesterday Sony has just announced six new optics to the Alpha dSLR lens lineup. They are:

• Super Telephoto Lens

• DT 50mm F1.8
• DT 30mm F2.8 Macro
• DT 18-55mm F3.5-5.6
• DT 55-200mm F4-5.6
• 28-75mm F2.8

No word on pricing or when they will be available, but Sony says they are coming.

I find it interesting that four of the six lenses are DT lenses, intended for APS-C sensors. These lenses will not cover a full-frame sensor like the one in the A900. Sony hasn’t promised any further full-frame dSLRs, but as sensor technology evolves, full frame dSLR cameras are becoming more and more common.

I have to assume that Sony will offer more full-frame dSLRs, but based on these new lens offerings, it appears that at least some of the future Alpha lineup will feature APS-C sensors. Why introduce new DT lenses unless you intend to offer further APS-C cameras?

This is significant, when you consider that The A200, A300 and A350 were announced twelve months ago and the A700 is nearly 18 months old. On average, dSLR models are refreshed or replaced every 18 months. That means that at least some of the APS Alphas are due for replacement or a major update in the next year.

You don’t introduce four brand new DT lenses unless you intend to continue selling APS dSLRs. So I expect that Sony has some more APS-C dSLRs up its sleeve.

At the same time, I wonder about the wisdom of buying into these new lenses. If you expect to move into a full-frame dSLR at some point, these aren’t the lenses to buy for the long haul. You can use DT lenses on the A900, but not at full resolution. Basically a DT lens will turn the full-frame camera back into a crop camera, at reduced resolution.

On the other hand, you can use a full frame lens on a crop camera without a hitch. I think I would prefer to buy full-frame lenses so they could be used with either format.

Of course Sony hasn’t given us an indication of the price of the new lenses. Possibly Sony will bring the DT lenses in at an attractive price level. We will need to wait and see.

I also wonder where the new 18-55mm lens fits into the lineup. The standard kit lens has been the 18-70mm zoom. Unless the 18-55 offers a significant improvement over the 18-70mm, I don’t see any reason to introduce a new lens in this focal range. When you already have a solid 18-70mm lens, why replace it with one that lacks 15mm in the telephoto range?

If it is not a replacement, who will buy this lens if the 18-70 is still in the catalog? If the new lens was significantly faster or offered macro capabilities, perhaps I could see its value. As it is, unless it offers superior sharpness or better auto focusing, I don’t understand this lens’ purpose at all.

Also somewhat puzzling is the announced DT 55-200mm F4-5.6 lens. Sony already offers a lens of this exact speed and focal length. Perhaps the new model will offer improvements not available in the current 55-200mm zoom. Still, you would think that Sony would concentrate on filling out its lens line with optics that are not available, rather than replacing one 55-200mm with another.

Sony is also offering a new 50mm f1.8 DT lens. It will obviously be priced lower than the existing f1.4 50mm, but it is a DT lens. I think the old Minolta f1.7 50mm, which will cover a full frame sensor, might offer a better value equation, unless the new Sony comes in at a very attractive price. It will be interesting to see how the new lens affects the pricing of used Minolta 50mm f1.7 lenses, which have steadily increased in value as the Sony Alpha line has expanded.

Some people are already wondering aloud about the 30mm f/2.8 macro, but to me this makes perfect sense. Remember it is a DT lens, so it isn’t really a wide angle macro, as some have suggested. On a APS-C sensor, it will offer the equivalent of a 45mm macro. Since Minolta sold truckloads of 50mm macro lenses, I would guess there is a place for this lens in the Alpha lineup.

That leaves the mystery “super telephoto.” I take the term “super” with a grain of salt. Not that I don’t expect it to be a good lens. It has the appearance of the highly regarded G lenses, so I expect this will be a G lens as well.

Sony has gotten into the habit of calling any lens greater than 300mm a super telephoto. If you look through the Sony lens catalog, most of the G lenses as well as the 500 mirror are listed as super teles. So super doesn’t indicate this is an extraordinary lens — it simply means the lens is probably greater than 300mm.

The mystery lens does have a tripod collar, so I assume it will be fairly heavy or fairly long; or both. The recently introduced 70-400 G lens does not have a collar, so I am banking to this lens being faster or heavier.

If looks are any indication, it will be a fast lens — but what focal length? There is no indication whether it is a zoom or a fixed focal length lens. It appears to be finished in silver, like the other recent Sony G lenses.

About the only thing we can say for sure, it that it will probably be excellent. And expensive!

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Certainly NOT your father’s Oldsmobile.

Jan 26, 2009: I had a chance to attend BarCamp Charlotte last weekend. If you are unfamiliar with the concept, barcamps consist of a loosely organized group of bloggers, internet marketers, computer programmers, film makers, web developers and new media types. While photographers weren’t as well represented as some of the other disciplines, there were several dSLR shooters in attendance. I also met at least one other Sony Alpha owner.

The Charlotte camp was held in an art community known as Area Fifteen, located in the NoDa art district. Area Fifteen is large meandering building with artist studios, large open areas, a labyrinth of hallways and winding stairways.

With the eclectic group of people and the fascinating backdrop of Area Fifteen, there was no shortage of photo subjects. I kept the A350 busy recording as much of the activities as I could, while still participating in the individual BarCamp sessions.

The most interesting thing about covering an event like BarCamp Charlottte, is the absolute lack of
self-consciousness of the part of the participants. There were video cameras and photographers everywhere. One of the principle themes of the barcamp movement is transparency and openness. That was a refreshing change from some ofther events I have photographed.

I took nearly 300 images during the day. No one said “Don’t take my picture!” No one turned away to hide from the camera. I could have been invisible…no one was the least bit concerned that I was aiming my lens at them. It was exciting to have the freedom to photograph whoever and whatever I wanted without interference.

I used a variety of lenses for the shoot. Because most of the activities were held indoors, I wanted the Minolta 50mm f/1.7. This gave me the ability to shoot available light under most conditions. I also brought along the Sony 18-70mm, primarily for the wideangle focal length. I thought about bringing along the Minolta beercan, but I figured the weight and f/4 aperture would be a negative.

Instead, I decided to continuie experimenting with a new acquisition, a Vivitar 135mm f/2.8 screw mount lens attached to the A350 with a M42 adapter. This arrangement has its drawbacks — no auto focusing, no Super Steady Shot, no automatic exposure. It is also a fixed focal length — no ability to zoom.

Grab shot somewhere in the depths of Area 15.

On the other hand, 135mm on the A350’s APS-C sensor equates to something like 192mm on a 35mm film camera. That meant I had the equivalent of a 200mm f2.8mm, great for capturing individual candids.

I shot some available light images at ISO 400-800, but decided to use flash for most of the images. For a flash unit I went with another oldie but goodie; a Minolta 4000 AF mounted on Control Grip 1000 flash bracket. The old Minolta flash was connected to the A350 with a Sony FA-CC1AM Alpha Off-Camera Cable. Not exactly state of the art, but extremely capable.

So how well did this somewhat primitive setup work? Quite beautifully. You can check out the BarCamp Charlotte gallery I assembled here.

I wanted to get the images online as soon as possible after the event.
I did very little post processing, other than converting the RAW images in Adobe Lightroom. Thankfully, very few of the images required any retouching, including the images from the old Vivitar.

I converted, tagged, organized and exported the entire gallery the evening after BarCamp. The next day I added some links and edited some of the CSS files. I had the gallery posted to the web by noon.

I’m not trying to brag. I just wanted to point out the images I got from the older equipment required very little editing to be ready for the web.

If there is a BarCamp in your area, I recommend you check it out. You can find out about future events in Charlotte by signing up at the BarCamp Charlotte website.

All in all, I am quite pleased with how well the old M42 lens and the 25 year old flash unit worked on the modern A350. Stay tuned. I’ll talk more about the using the M42 adapter on the Sony Alpha in the near future.

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1/64 scale steam locomotive captured with Sony A350’s tilt-out live view system.

Jan 21, 2009: For the last several years, I’ve taken the grandkids to see the “trains, trains, trains” exhibit at the Kings Mountain Historical Museum. Held each December, the event is put on by the Carolinas Division of the Atlantic Coast S-Gaugers.

S-gauge is a model railroad term that indicates the scale of the model trains; larger than HO scale but smaller than the O-Gauge rolling stock from Lionel and other makers. American Flyer is the best known maker of S-Gauge rolling stock, but manufacturers like American Models, S-Helper Services and others produce compatible 1/64 scale locomotives, cars, track and accessories.

Naturally, I always haul a camera to these events. This year, the choice was the Sony Alpha A350. I figured the Live View option on the A350 would come in handy. I was, however, surprised how great the adjustable LCD screen proved to be for this type of work. By placing the camera right on the layout and composing with the LV screen, it was like I walked right into the scene. I’ve shot models at various times in the past, but the A350 Live View opened a brand new dimension for me.

The Carolinas Division of the Atlantic Coast S-Gaugers has created a large layout table, with two tracks running around the perimeter. While the trains are the centerpiece, there are dozens of buttons arranged around the table. Each button triggers an animated display of some sort. One button might cause a building to light up, while other buttons trigger railroad sounds, a plane to swoop over the layout or some lumberjacks to saw away at a fallen tree.

You can spend hours experimenting with the buttons, but for a photographer, the layout offers a host of wonderful subjects. Live View allowed me to capture some interesting viewpoints that I missed when shooting in the past.

By flipping the A350’s LCD into the horizontal position, I found I could aim directly down the track at an approaching locomotive. Choosing a vantage point outside a curve let me compose a head-on shot, secure that the train would swing away before it hit the camera.

Shooting in this manner, I did encounter one of the limitations of the Live View system. Like most electronic view finders (EVF) the Sony Live View LCD can’t show you an instant preview. There is a slight lag between what you see on the screen and what is actually happening. You can prove this by moving the camera quickly from side to side. You notice the image on the LCS screen will look smeared, because the LCD can’t refresh quickly enough.

In the case of the train heading directly at the camera, I found I had to shoot slightly before the locomotive looked in focus. If I waited until the front of the engine was perfectly focused on the LCD, the train would be unfocused in the actual image. Because of the shallow DOF, the engine would move beyond of the zone of sharpness while it still look perfectly focussed on the LCD.

Once I understood what was happening, I was able to significantly increase the number of in-focus, head-on shots using the LCD.

Shooting models (not that kind of model…we’re talking toy trains here) is always a challenge, due to depth of field issues. If you read the my basics article on depth of field, you know that the closer your lens gets to a subject, the shallower the depth of field will become. It is tempting to use a macro lens for this type of shooting, but with a macro lens the DOF is so shallow that only a very slim part of your subject will be in focus.

Even without resorting to a macro lens, you’ll probably notice very shallow DOF. Usually I would stop the lens down to create more DOF. However the trains at the King’s Mountain Exhibit were always moving. This led to an interesting dilemma. If I stopped the lens down, the shutter speed became too slow to stop the moving trains. Opening the lens up to the maximum aperture gave me a sufficient shutter speed to prevent the trains from blurring, but the DOF became too shallow to display an entire locomotive — let alone an entire train.

I tried some flash images, with a hand held Minolta 4000 AF flash cabled to the Sony A350. By hand-holding the flash I could aim it in various directions to get some interesting, shadowless light. This gave me some decent DOF and effectively froze the motion of the trains. Actually the flash was too effective in freezing the motion. The 4000 AF stopped the locomotives so well that they appeared static. If I was going to shoot with the flash, I might just as well have asked the guys from the Atlantic Coast S-Gaugers to stop the trains so I could shoot them while they were not moving.

I could have upped the ISO, which would have allowed me to shoot at faster shutter speeds with the lens stopped down. However, I was concerned that this would increase noise, which might obscure some of the fine details on the models. So I tried a variety of shooting techniques. I scrapped many of the captures because they didn’t work out. But I got a few I really liked, and there were enough interesting ones to create a nice magazine or newspaper spread.

Take a look over the gallery and tell me what you think. After shooting the layout with the Sony A350, it is hard to imagine photographing this kind of subject with any camera that doesn’t offer a tilt out LCD.

Check out the model train image gallery to see how the A350 performed.

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DSLRs are technological wonders, but they don’t have to wreck your budget.

Dec 3, 2008: Christmas is the time of the year when digital SLR sales typically ramp up. Of course this year is anything but typical. The state of economy, at least in the US, is on most people’s minds. Many prospective dSLR owners are tightening their belts and holding off buying that new camera, lens or flash unit. I would never suggest spending money you don’t have on photo gear, unless you earn most or all of your income from photography. If you are a hobbyist, you may need to retrench and put off major purchases until the economy improves.

DSLR photography will always involve a substantial outlay of cash; that is the nature of the beast. You can’t eliminate that cost, but with a little creative planning, you can reduce it. If budget constraints are forcing you to postpone that new dSLR or lens purchase, these suggestions might help you stretch your photography dollars.

Choose a lower-price camera body

There is a famous old saying: “…if wishes were cameras, then we would all be shooting with the A900..” Or something like that.

If you have A900 tastes, but your budget is more along the lines of the A200, there is nothing to be ashamed of. The Sony Alpha A200 or A300 can produce excellent images, and both cameras offer a wealth of features. Don’t be afraid to start out with one of the less expensive models. Most professional photographers, if they are on a budget, will opt to cut corners on the camera so they have money to spend on what really matters: high quality lenses. A great lens on a inexpensive camera can create wonderful images, but even the best camera cannot overcome an unsharp lens.

If you are one of those people who only buy the best so it will last, remember the digital SLR market is still evolving. Only a few years ago, most professional dSLRs were 6 megapixel, APS-C sensor models. Today, full frame, 20+ megapixel dSLRs like the A900 are blurring the distinction between portable single lens reflex cameras and medium-format studio units. Live-view and video capabilities will soon be considered mandatory on any dSLR.

Today’s full-featured camera will undoubtedly fall short of the cameras of the near future. Don’t put off purchasing a camera while you save for a top-of-the-line model. Buy a dSLR that you can afford now and work hard to create great images.

Consider buying used equipment

Buying a used dSLR is an iffy proposition. I have bought two used high-end digital cameras that have worked flawlessly. That said, dSLRs are packed with miniaturized electronics and are sensitive to moisture, dirt, cold and heat. Problems can hide unseen inside the camera for weeks or months before they show up. Unless you know the seller and the history of the camera, I would be leery of buying a used dSLR unless it came with an ironclad warranty.

You can still save money with used equipment, however. Second-hand lenses, flash units and accessories offer a much safer opportunity to save cash. Do your homework and make sure you know what to look for in a used item. You can often save more than 50% by buying used.

Try your local pawn shop

Online auctions and used camera stores are popular places to seek pre-owned camera gear, but don’t overlook your neighborhood pawn shop. You can often find great deals, especially if you know what to look for. Pawn shops are no longer shady enterprises hiding out on the outskirts of town. Pawn shops have moved into the mainstream and now serve a respectable clientele. Pawn shops offer several advantages when buying used equipment. Unlike an online auction, you can actually see and handle the item before you buy. Even better, many reputable pawn shops will offer you a 24-48 hour trial. These shops will allow you to use and return an item within a certain period of time if it doesn’t perform correctly.

Rent camera equipment that won’t be used often

You might be surprised to discover that many pro photographers rent most or all of their equipment. A pro needs to consider the ROI (return on investment) of every piece of gear. If an item will be used infrequently, it is much better to rent it when needed, rather than drop a bundle of cash on something that will sit on the shelf most of the time.

You can use the same technique, even if you are just starting out. Short term (daily or weekly) rental prices can be quite affordable, even for high-quality lenses and flash units. Some rental operations rent camera bodies, so you don’t even need to actually own a dSLR to start taking great images. In addition to saving money, renting is a great way to preview a piece of equipment you are thinking of buying. Spend a week with an expensive lens or camera before you buy. You could save yourself from making an expensive purchase you later regret.

Until recently, it was difficult to find places prepared to rent Sony/Minolta dSLR gear. Alpha Lens Rental in Minnesota offers a very good selection of A-mount lens and equipment. They even have the Sony Alpha A900 (Yes the one with 24.5 mega-pixels) available for rental. They will Fed-Ex to your location within the USA. Hopefully, we will see more A-Mount lens rental operations in the near future.

Skimp on accessories, not the camera and lens

There are some things you shouldn’t compromise on, such as lenses. There are many other items that could offer temporary savings. It is nice to own a top-of-the-line camera bag, but the type of bag you use will not have any effect on your images. Make do with a padded cooler or gym bag until you can afford the real thing. You can shoot wonderful images with inexpensive “clamp-on” lights from the hardware. You can find free plans online for DIY light modifiers and camera stands.

Use your creativity and you will find many household items that can be pressed into service in place of higher priced photo gear.

Save money with manual lenses and flash units

While I don’t recommend wasting money on cheap lenses, my concern is with lenses that cannot produce sharp images. Don’t overlook the wide variety of manual aperture, manual focus lenses on the market. Some of these lenses have wonderful optics, but they sell for far less than a fully automatic lens of similar length and aperture.

You can find millions of very good M42 and T-mount lenses on the used market, some selling for only a few dollars. You will need an inexpensive adapter to mount them on your Sony Alpha dSLR, but if you choose wisely you can find some razor sharp bargains. They will require additional work on your part, but they will force you to develop your photography skills. You won’t be able to rely on your camera’s automatic settings with this equipment. Still, a few weeks of shooting with a manual lens will develop skills and techniques it would take years to learn shooting in the program mode.

How about it? Anyone else have suggestions for reducing the high cost of entering the dSLR market?

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The Sony Alpha hot shoe is the best in the business…but where is the radio trigger to fit it?

Nov. 6, 2008 Last time I discussed the A900’s lack of a popup flash and the need for a $500 HLV-F58AM flash unit if you want to trigger the Sony Alpha wireless flash system. The hope is that Sony may offer another method to wirelessly trigger remote flash units with the A900.

Sony could offer some sort of less expensive optical trigger, which would be capable of serving as a master for the Sony wireless system. But why optical? True, the Sony wireless system, derived from the original Minolta optical wireless system, is excellent. Maybe more than excellent. But optical flash systems have limits, which is why most top pros choose wireless radio triggers.

Radio triggers work at longer distances, don’t need to be in line of sight of the camera and work reliably in brightly lighted conditions.

Unfortunately, as as far as I am aware, there are no radio triggers that will attach directly to the Sony Alpha flash shoe. Nor are there receivers designed to attach directly to any of the Sony or Minolta dedicated flash units that are fully compatible with the Alpha dSLRs.

No radio trigger for the Sony hot shoe?

Most(all?) of the radio triggers on the market are designed to attach to the standard, old-style hot shoe employed by the majority of cameras not manufactured by Sony. The receivers either attach to the foot of the older style flash shoe, or plug into the old-style PC sync port. That leaves Sony Alpha users out of luck, unless they attempt to cobble up a home-brew solution utilizing adapters. Setting up a radio trigger system with adapters isn’t rocket-science and I always encourage users to experiment with modding their gear. Still, it is disappointing that no “off-the-shelf” radio trigger is available for the Alpha.

Am I the only one who is flummoxed that Sony hasn’t stepped up to address this deficiency? I mean, this is Sony we are talking about. How many radio engineers do they have on their payroll? They may not be the be-all and end-all when it comes to radio technology, but they come pretty close. Walkman personal stereos, clock radios, component stereo equipment, car receivers, boom boxes, cordless phones… you name a piece of radio equipment; and Sony has probably produced a version of it.

Except, of course, radio triggers to accompany their line of Alpha dSLRs.

It’s not that there isn’t a market out there. The A100 was said to sell 360+ thousand units in the six months it was available in 2006. I don’t have exact sales figures for 2007, but with an entire 12 months to work with and the introduction of the outstanding A700, I have to believe the numbers well exceeded 2006. We are still in 2008, of course, so figures aren’t available, but with the A200, A300, A350 and A900 all joining the A700, it wouldn’t be surprising if Sony dSLR sales easily exceeded both 2006 and 2007 combined. That is a lot of Alphas.

Then there are the Minolta Maxxum dSLRs. The Maxxum 5D and 7D sold well and most of them are still in service. Minolta also sold truck-loads of the non-dSLR Dimage 7 variants, which begat the similar Konica-Minolta Electronic Viewfinder (EVF) cameras; the A1, A2 And A200 (not to be confused with the Sony A200). These units share the same hot shoe and flash circuitry as the Minolta Maxxums, making them fully compatible with the latest flash units from Sony.

There are still millions of Maxxum film cameras hanging around. Film may be all but dead, but the Maxxum 9 film SLRS are still trading for well over $100 – $600 on ebay. Maybe those are being bought by collectors, but I have to believe at least some photographers are buying those used film SLRs to use, not sit in a display case.

Of course, not all of the owners of those millions of cameras are potential flash trigger buyers. Some photographers never use flash, especially off-camera flash. Others are satisfied with the current optical wireless flash available with the dedicated Sony flash units. Still others will fire their off-camera flash with sync cords, or use adapters to use standard radio wireless flash.

Even so, there are have to be a good percentage of users who would be eager to add a Sony brand wireless trigger on their Alpha or Minolta cameras. And don’t forget, Sony is in this dSLR thing for the long-haul. Which means millions more Alpha cameras will appear in the future. How many of those new Alpha owners will be looking for a radio trigger solution?

Radio flash triggers — why aren’t there any to fit the Sony Alpha?

Sooner or later, someone has to step up to the plate and offer a comprehensive radio trigger solution for the Alpha series. I don’t really care who it is…if the PocketWizard folks or Metz, Bowens, Quantum, MicroSync or someone else comes forward with a reliable solution, I would be happy.

But consider Sony’s clear advantages in this area.

In addition to the radio engineering experience I alluded to earlier, Sony owns all the specs, the pin-outs and the internal technology of the Alpha system. The third-party makers have to disassemble off-the-shelf cameras and flashes to determine this information, and they have to hope they don’t miss something significant.

Sony also has access to all the special components: flash shoes, dedicated sync connectors, etc. If you are a third-party vendor, you have manufacture your own components, since you can’t just order a package of components from a supplier somewhere.

Finally, Sony has a huge built-in advantage in brand recognition. When the third-party makers create a radio trigger for the old style flash shoe, they can sell the same basic unit to Canon, Nikon, Pentax and other shooters. If Nikon or Canon were to develop their own trigger, the third party vendors would still have plenty of other customers. If they develop an Alpha shoe radio trigger, the only people they can sell it to are Sony (and Minolta) shooters. That is fine…unless Sony steps up with their own branded solution.

Could any radio trigger maker compete with Sony?

If Sony enters the fray, how does a third-party trigger maker compete in the Alpha arena? Sony’s Alpha components are generally excellent, so you probably won’t be able to beat Sony on quality or performance.

Sony will probably also beat the third-party makers on appearance. True, the look of a radio trigger device has no impact on it’s performance, but you can’t argue that a trigger with a matching finish and a big orange Alpha logo won’t be more appealing to the majority of Alpha shooters.

That leaves price as the only way a third-party maker could compete against Sony. But here Sony holds all the cards. Sony generally prices their stuff on the high side, but if they wanted to compete against a third-party interloper. all they have to do is come in somewhere close to the other guy’s list price.

I don’t have any hard figures, but I would guess that if most Alpha users had their choice, they would buy a Sony brand trigger, even it it was ten or twenty dollars more expensive. Even if the Sony product was thirty or forty dollars more, Sony would probably still outsell it’s competitors. To compete against Sony in the radio trigger arena, you would probably have to price your trigger at least $50 less than Sony.

Sony, of course, is in the driver’s seat. They could bring their mythical product in at a price point where no high-quality aftermarket trigger could compete.

Of course, this is simply my own musing. I have no idea if or when Sony will offer an Alpha radio trigger. I don’t know if any of the third-party makers are really taking a look at offering a dedicated Alpha radio trigger.

Interestingly enough, two separate Alphatracks readers: Paulo Rodrigues and a reader named Dave, commented on my earlier post to explain how they rigged up a wireless radio flash system for the Alpha hot shoe. You can see their DIY flash trigger notes here. I have been considering an attempt at something similar. If I do, I will do a full report on Alphatracks.

I am convinced that the market is there and the A900, with it’s lack of a built-in optical trigger, creates a real need for this sort of product. Sooner or later, someone has to address the need.

Are you listening, Sony?

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Will Sony provide a way to trigger the wireless optical flash system other than with the HLV-F58AM?

Nov. 4, 2008: At long last, the A900 is starting to wind its way into the hands of eager photographers and it looks to be every bit as sweet a camera as we hoped. Of course it is hard to miss with a 24.6mp full frame dSLR, but it appears that Sony has exceeded most people’s expectations.

There are plenty of other sites discussing the A900, and I will be offering up my 2 cents as well. Today, however, I want to talk about options for triggering a remote flash with the A900.

This post came about because, as expected, the new A900 doesn’t not have a popup flash. Not a big concern, as the top level dSLRs from other makers don’t include a popup flash either. Pros seldom, if ever use flash units located directly above the lens axis, so why design a pro-level camera with a popup that will never be used? Besides, the flash might not fit so well with the A900’s impressive looking pentaprism.

There is just one fly in the ointment. All the past Sony dSLRs, as well as the dSLRs from Minolta were equipped with a popup flash. All these cameras use the popup as a trigger for the Sony/Minolta wireless flash system. It is a good thing those cameras had the popup, because until recently, the popup was the only way to trigger the wireless flash system. Some of the older external Minolta flashes could act as trigger for other flash units in the wireless mode, but that only worked with film cameras. In the dSLR arena, the only trigger for Sony or Minolta wireless flash units was with the built in flash. Which as I already mentioned; the A900 is lacking..

Fear not, the A900 supports wireless flash, when equipped with the brand new HLV-F58-AM flash unit. The 58AM can serve as a flash trigger for any flash in the Sony Alpha system.

The HLV-F58AM lists just south of $500, and since it is brand spanking new, you will probably have to pay the full sticker if you want the privilege of using wireless flash with your new A900.

That isn’t to say the HLV-F58AM isn’t worth the price, but who wants to shell out all that cash just to use that top-of-line flash unit as a lowly flash trigger?

Consider the poor guy who already has a collection of Sony and Minolta D series flash units. To use them wirelessly, he has to buy yet another flash unit. The kicker is the F58AM specs make it hands-down the best flash available for the Sony Alpha. If you use it a s a flash trigger, however, you don”t get the benefits of all that power and multi-jointed flexibility. With the Sony wireless system, if you use the trigger to fire two or more remote flashes, the trigger fires before the exposure so that the trigger’s light doesn’t spoil the lighting setup. That’’s all well and good, however, it means if you buy a HLV-F58AM to trigger multiple wireless flashes from your A900, your newest and very best flash can’t be used to light the scene. it can only be used as a trigger. Unless you are sufficiently well healed to be in a position to acquire an A900 and multiple copies of the F58AM.

Now I fully expect to hear from someone pointing out that: “If you can afford a new A900, I guess you have enough cash to add a F5AM or two.”

That isn’t how it works in real life. Sure, there will be some people who have a fat enough wallet that they can afford three A900s; one for the summer house, one for the winter house and another one to use while traveling between the two. But there are many shooters who have to scrimp and save to snare a copy of a A900, For these photographers, digging up another half-grand for a flash trigger represents somewhat of a hardship.

Of course pro photographers can shell out for any piece of equipment they need, right? In reality, pros have to watch their expenses just like anyone else. There is an old joke that “only wealthy amateurs can afford pro photography equipment.” It is simplistic statement, but there is more than a grain of truth there. Working professionals have a whole raft of stuff to spend their cash on. In addition to cameras and lenses, there are any number of things like computers, software, marketing, studio rent, lighting equipment and much more that can eat up the budget. What’s another five bills on top of that overhead? For some pros, it’s a lot.

It is possible that Sony could offer develop some optional, less-expensive way to trigger the wireless flash system, but for the moment it appears its the HLV-58AM or nothing.

Hmm… maybe there is another option. That will be the topic of my next post….

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