July 19, 2022


Sony and Minolta SLR Weblog

Sony A900, We hardly knew ye. Goodbye flagship?

Did the Sony Hong Kong site leak news of the demise of the Sony Alpha A900?

End of the line for the A900?
End of the line for the A900?
May 10, 2010 If you’ve been caught up in the excitement of the imminent Nex-3 and Nex-5 EVIL cameras from Sony, you may have overlooked the bells tolling for the A900.

Several rumor sites are claiming that Sony’s Hong Kong site is listing the A900 as discontinued.

Curious, I checked the site myself. I couldn’t find anything expressly saying  the A900 was discontinued, but significantly, the A900 was not listed among the Alpha dSLRs offered for sale. The site lists the top model as the A850.

It could be a simple error, but I am inclined the rumors have at least some truth to them, I don’t have access to sales figures, but I would guess that A900 sales have flatlined since the introduction of the Sony A850. The cameras are nearly identical, but the A850 can save you several hundred dollars. Unless you really, really need the faster frame rate of the A900, the A850 is a much better bargain.

Does this mean the A850 is the new flagship? I doubt it. I would assume that there is a new flagship on the launching ways, and Sony will replace the A900 with something better. At least I hope that is the case.

Some of the rumor sites are expecting an A900 replacement to be announced along side the new Sony EVIL twins.

I’m not so sure about that. I think a brand new top-of-the-line dSLR deserves it’s own special day. At the same time, a completely new camera system should have it’s own special day.

I could be wrong, but I would expect we will see the Sony Nex models first, with a new full-frame dSLR (if there is one coming soon) following some time afterward.

We may know as soon as tomorrow, as Sony has apparently chosen May 11 to announce the Nex system.