The Alpha can tuck another award under it’s digital belt. The Alpha A100 has been selected as the winner of the The European Imaging and Sound Association (EISA) European Consumer Camera award.
This what the judges has to say about the A100:
“With its 10 million-pixel CCD, the Sony Î±100 has taken a large leapinto the market of digital SLRs. It has very useful functions like Super Steady Shot, (which reduces camera shake) and their Anti-Dust System, which operates every time the camera is turned off. Thanks to its Bionz image engine, it is now possible to reduce noise and improve color and detail reproduction, and a Dynamic Range Optimizer function is provided for better backlight shots in difficult lighting conditions. The Î±100 is the first of a projected Sony DSLR system that includes a wide range of accessories and more than 21 different lenses.”
I’m not sure how prestigious this award is, since I am not from Europe and am not familiar with EISA. Still, several websites have cited the award, which indicates to me that it is a true award and not just some trumped-up marketing thing. The Alpha was 1 of 5 Sony products that gained awards from EISA.
The Alpha is in good company. The Canon EOS 5D walked off with the Professional Camera award, while Fuji and Olympus earned awards in the (non-dSLR) Zoom and Pocket Camera categories.
You can read the complete Cameratown press release here:
Here is what Michael R. Tomkins at imaging-resource.com has to say:
The actual award will br presented at a Gala on September 1 during IFA Berlin. IFA Berlin is billed as the largest Consumer Electronics tradesfair in the world. From the website, the IFA show looks huge. So maybe the Alpha winning the Consumer Camera award is a really, really big thing.